The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
Technology has become essentials for almost everyone especially youth. This current trend has impacted the purchase decisions among youth in tourism perspective. In order to keep up with the current trend, travel organizations also need to improve the way they marketed their products and services. I...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60119/1/60119.pdf |
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