A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin
Tourism industry is an important contributor to the Malaysian economy. In this industry, promotion is important element to develop a positive impact to the growth of this industry. This is the main purpose of this research is, to the see the effectiveness of the sales promotion or sales mission that...
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| Format: | Thesis |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60292/1/60292.pdf |
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