Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh
Islamic banking institution has become more competent due to its fastest growth. In addition, many conventional bank did offer Islamic window banking products and services at lower cost and it would force Malaysian banking industry to be more competitive. On top of that, this paper purposely to dete...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60295/1/60295.pdf |
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| Summary: | Islamic banking institution has become more competent due to its fastest growth. In addition, many conventional bank did offer Islamic window banking products and services at lower cost and it would force Malaysian banking industry to be more competitive. On top of that, this paper purposely to determine the factors that influence the consumers' intention to adopt Islamic window bank products and services. The factors such as bank reputation, awareness, relative advantage, perceived compatibility, perceived complexity and perceived risk were adopt as the independent variables. Eight (8) sections of questionnaire were distribute to at least 100 respondents among consumers' of Maybank Islamic window. The findings of this study are bank reputation, relative advantage and perceived compatibility have a significant impact on consumers' intention while awareness, perceived complexity and perceived risk have no significant relationship with the intention to adopt Islamic window banking products and services. |
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