Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar
The primary purposes of this study were to: a) to examine the satisfaction of attendees based on peripheral service quality at Melak:a Century Ride 2015; and b) to investigate the relationship of satisfaction and intention to participate in the future Melaka Century Ride 2015. This research intends...
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my-uitm-ir.603662022-06-17T03:07:30Z Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar 2015 Hamdzah, Muhammad Aliff Haiqal Md Yazid, Muhammad Syazrin Mustar, Muhamad Razi Travel. Voyages and travels (General) Sports and tourism. Sports tourism The primary purposes of this study were to: a) to examine the satisfaction of attendees based on peripheral service quality at Melak:a Century Ride 2015; and b) to investigate the relationship of satisfaction and intention to participate in the future Melaka Century Ride 2015. This research intends to explore the participants satisfaction and their future intention at MCR 2015 by quantifying perceived assessments using proposed model suggested by Tsuji, Bennet and Zhang. In order to answer the issues related to the main objectives, the following research question are develop: a) to what extent attendees is satisfied with peripheral service quality at MCR 2015? b) is there any relationship between participant satisfaction and future intention to participate in future MCR 2015? A secondary purpose of the study was to develop a scale to measure service quality in selected dimensions, participant satisfaction and future intentions. The model was tested using data collected from participants at the Melaka Century Ride 2015. 2015 Thesis https://ir.uitm.edu.my/id/eprint/60366/ https://ir.uitm.edu.my/id/eprint/60366/1/60366.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
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English |
topic |
Travel Voyages and travels (General) Travel Voyages and travels (General) |
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Travel Voyages and travels (General) Travel Voyages and travels (General) Hamdzah, Muhammad Aliff Haiqal Md Yazid, Muhammad Syazrin Mustar, Muhamad Razi Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar |
description |
The primary purposes of this study were to: a) to examine the satisfaction of attendees based on peripheral service quality at Melak:a Century Ride 2015; and b) to investigate the relationship of satisfaction and intention to participate in the future Melaka Century Ride 2015. This research intends to explore the participants satisfaction and their future intention at MCR 2015 by quantifying perceived assessments using proposed model suggested by Tsuji, Bennet and Zhang. In order to answer the issues related to the main objectives, the following research question are develop: a) to what extent attendees is satisfied with peripheral service quality at MCR 2015? b) is there any relationship between participant satisfaction and future intention to participate in future MCR 2015? A secondary purpose of the study was to develop a scale to measure service quality in selected dimensions, participant satisfaction and future intentions. The model was tested using data collected from participants at the Melaka Century Ride 2015. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Hamdzah, Muhammad Aliff Haiqal Md Yazid, Muhammad Syazrin Mustar, Muhamad Razi |
author_facet |
Hamdzah, Muhammad Aliff Haiqal Md Yazid, Muhammad Syazrin Mustar, Muhamad Razi |
author_sort |
Hamdzah, Muhammad Aliff Haiqal |
title |
Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar |
title_short |
Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar |
title_full |
Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar |
title_fullStr |
Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar |
title_full_unstemmed |
Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar |
title_sort |
peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of melaka century ride 2015 / muhammad aliff haiqal hamdzah, muhammad syazrin md yazid and muhamad razi mustar |
granting_institution |
Universiti Teknologi MARA Cawangan Melaka |
granting_department |
Faculty of Hotel and Tourism Management |
publishDate |
2015 |
url |
https://ir.uitm.edu.my/id/eprint/60366/1/60366.pdf |
_version_ |
1783735118100168704 |