Travel preferences among university students in Universiti Teknologi MARA (Melaka) Bandar Melaka, Melaka / Nur Nazifa Izati Abdul Rahman, Siti Aishah Mazalan and Siti Nurraidah Aziz
Travel behavior and preferences of various market segments are of great interest to the travel and tourism industry. One of the largest market segments in the travel and tourism industry is the university students which are the important contributors toward travel and tourism industry. To develop tr...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60628/1/60628.pdf |
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