The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi

In recent years, the advancement of students’ knowledge in technology able to rule the trends of information technology such using online booking in hospitality industry. Unable to gain deeper in their behavioral intention to book online could lead to the uncertainty of economics as younger people s...

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Main Author:	Mat Rozi, Nur Adilah
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/60694/1/60694.pdf
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id	my-uitm-ir.60694
record_format	uketd_dc
spelling	my-uitm-ir.606942022-06-30T01:55:31Z The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi 2016 Mat Rozi, Nur Adilah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet In recent years, the advancement of students’ knowledge in technology able to rule the trends of information technology such using online booking in hospitality industry. Unable to gain deeper in their behavioral intention to book online could lead to the uncertainty of economics as younger people spends in hospitality industry will decreased. Hence, there is an urgent need to understand their behavior intention to do online booking for hotels, resorts, home stays or any other accommodations that can be reserved online. Using from Technological Acceptance Model, there are two variables in behavioral intention to book online. Those are perceived usefulness and perceived ease of use. Therefore, this research aims to study the relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among Tourism students in UiTM Bandaraya Melaka. The result of this study based on data gained from the questionnaires that have been distributed to the Tourism students from first year until final year students. It is hope that this study can enhances students effectiveness to be fully used the technology and make it convenience to their lives. 2016 Thesis https://ir.uitm.edu.my/id/eprint/60694/ https://ir.uitm.edu.my/id/eprint/60694/1/60694.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mat Rozi, Nur Adilah The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
description	In recent years, the advancement of students’ knowledge in technology able to rule the trends of information technology such using online booking in hospitality industry. Unable to gain deeper in their behavioral intention to book online could lead to the uncertainty of economics as younger people spends in hospitality industry will decreased. Hence, there is an urgent need to understand their behavior intention to do online booking for hotels, resorts, home stays or any other accommodations that can be reserved online. Using from Technological Acceptance Model, there are two variables in behavioral intention to book online. Those are perceived usefulness and perceived ease of use. Therefore, this research aims to study the relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among Tourism students in UiTM Bandaraya Melaka. The result of this study based on data gained from the questionnaires that have been distributed to the Tourism students from first year until final year students. It is hope that this study can enhances students effectiveness to be fully used the technology and make it convenience to their lives.
format	Thesis
qualification_level	Bachelor degree
author	Mat Rozi, Nur Adilah
author_facet	Mat Rozi, Nur Adilah
author_sort	Mat Rozi, Nur Adilah
title	The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
title_short	The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
title_full	The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
title_fullStr	The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
title_full_unstemmed	The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi
title_sort	study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in uitm bandaraya melaka / nur adilah mat rozi
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/60694/1/60694.pdf
_version_	1783735154281283584

The study on a relationship of perceived usefulness and perceived ease of use on behavioral intention to book online among tourism students in UiTM Bandaraya Melaka / Nur Adilah Mat Rozi

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