An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli

Peer to peer (P2P) accommodation, a concept where ordinary people (the host) rent out their under-utilized property or space to an end-user (the guest), for short period of time, through direct or mediated via online interaction between host and guest, has become one of the fastest-growing trend in...

Full description

Saved in:

Bibliographic Details
Main Author:	Awang Razli, Izyanti
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60744/2/60744.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.60744
record_format	uketd_dc
spelling	my-uitm-ir.607442023-05-18T08:33:16Z An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli 2020 Awang Razli, Izyanti Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Peer to peer (P2P) accommodation, a concept where ordinary people (the host) rent out their under-utilized property or space to an end-user (the guest), for short period of time, through direct or mediated via online interaction between host and guest, has become one of the fastest-growing trend in the hospitality industry. The popularity of this type of accommodation has significantly transformed the traditional accommodation sector and attracting vast attention from both practitioners and academics worldwide. Given the importance and its popularity, this thesis aims to examine the role of guest perceived value, satisfaction, trust and level of co-creation in peer to peer accommodation in Malaysia. Seven hypotheses and sixteen sub-hypotheses were developed and three theories, namely, Theory of Planned Behavior, Theory of Reasoned Action and Expectancy Disconfirmation Theory were used. The empirical data are drawn using non-probability, convenience sampling method from 420 Malaysians, age 18 and above who have experienced staying in P2P accommodations (Airbnb and HomeAway). Data were collected in a three month period using online self-administered questionnaire via Google Docs application and analysed using SPSS in combination with Partial Least Square (PLS-SEM) two-step approach method. Findings showed that guest perceived value are significant determinant of guest behavioral intentions, especially Novelty Value. Also, guest perceived value, specifically Value for Money has the strongest significant impact on satisfaction. Both mediating variables, satisfaction and trust affects the perceived value- behavioral intentions relationship. The study also reveals that the level of co-creation moderates the effect between guest perceived value in peer to peer accommodation and satisfaction. The findings of this study enable to assist hospitality providers especially P2P accommodation host in gaining comprehensive understanding on how to increase guest satisfaction, develop effective marketing plans and strategies to enhance value of their service offerings. In addition, the contribution of this study can be capitalized as a guidelines to understand value co-creation to aid the growth of P2P accommodation especially in Malaysia. 2020 Thesis https://ir.uitm.edu.my/id/eprint/60744/ https://ir.uitm.edu.my/id/eprint/60744/2/60744.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management A. Jamal, Salamiah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	A. Jamal, Salamiah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Awang Razli, Izyanti An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli
description	Peer to peer (P2P) accommodation, a concept where ordinary people (the host) rent out their under-utilized property or space to an end-user (the guest), for short period of time, through direct or mediated via online interaction between host and guest, has become one of the fastest-growing trend in the hospitality industry. The popularity of this type of accommodation has significantly transformed the traditional accommodation sector and attracting vast attention from both practitioners and academics worldwide. Given the importance and its popularity, this thesis aims to examine the role of guest perceived value, satisfaction, trust and level of co-creation in peer to peer accommodation in Malaysia. Seven hypotheses and sixteen sub-hypotheses were developed and three theories, namely, Theory of Planned Behavior, Theory of Reasoned Action and Expectancy Disconfirmation Theory were used. The empirical data are drawn using non-probability, convenience sampling method from 420 Malaysians, age 18 and above who have experienced staying in P2P accommodations (Airbnb and HomeAway). Data were collected in a three month period using online self-administered questionnaire via Google Docs application and analysed using SPSS in combination with Partial Least Square (PLS-SEM) two-step approach method. Findings showed that guest perceived value are significant determinant of guest behavioral intentions, especially Novelty Value. Also, guest perceived value, specifically Value for Money has the strongest significant impact on satisfaction. Both mediating variables, satisfaction and trust affects the perceived value- behavioral intentions relationship. The study also reveals that the level of co-creation moderates the effect between guest perceived value in peer to peer accommodation and satisfaction. The findings of this study enable to assist hospitality providers especially P2P accommodation host in gaining comprehensive understanding on how to increase guest satisfaction, develop effective marketing plans and strategies to enhance value of their service offerings. In addition, the contribution of this study can be capitalized as a guidelines to understand value co-creation to aid the growth of P2P accommodation especially in Malaysia.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Awang Razli, Izyanti
author_facet	Awang Razli, Izyanti
author_sort	Awang Razli, Izyanti
title	An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli
title_short	An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli
title_full	An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli
title_fullStr	An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli
title_full_unstemmed	An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli
title_sort	examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / izyanti awang razli
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/60744/2/60744.pdf
_version_	1783735167065522176

An examination of guest behavioral intentions in peer to peer accommodation: the role of perceived value, satisfaction, trust, and level of co-creation / Izyanti Awang Razli

Similar Items