Enhancing exhibitor performance in international tourism trade show through the mediating effect of government support / Zauyani Zainal Mohamed Alias
goods and services. Trade shows establish direct relationships between supply and demand and provide the opportunity for specific marketing activities. A growing body of literature in trade show has highlighted the relationship between trade show marketing strategies and trade show performance. H...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/60749/1/60749.pdf |
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