The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa

The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of vis...

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Main Authors:	Zulkifli, Norfazimah, Muhamad Jamil, Nur Waie Damia, Mustafa, Nurfarah Ain
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel and the state Tourism Tropics (General) Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60826/1/60826.pdf
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id	my-uitm-ir.60826
record_format	uketd_dc
spelling	my-uitm-ir.608262022-06-30T02:02:53Z The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa 2015-06 Zulkifli, Norfazimah Muhamad Jamil, Nur Waie Damia Mustafa, Nurfarah Ain Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan. A total of 300 questionnaires were collected from visitor who had visited the destination. The data is analysed using Statistical Package for Social Sciences System (SPSS). The results of this study indicated that customer interaction has the greatest influence on the visitor satisfaction followed by convenience and variety. Therefore, customer interaction is important to satisfy visitors to return back to Nilai 3 as visitor also shop for social reason. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/60826/ https://ir.uitm.edu.my/id/eprint/60826/1/60826.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel and the state Tourism Tropics (General) Travel and the state Tourism Consumer satisfaction
spellingShingle	Travel and the state Tourism Tropics (General) Travel and the state Tourism Consumer satisfaction Zulkifli, Norfazimah Muhamad Jamil, Nur Waie Damia Mustafa, Nurfarah Ain The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
description	The objective of this study is to investigate the relationship between customer interaction, convenience, and variety as an antecedent on visitor satisfaction and intention to revisit the destination in Nilai 3, Negeri Sembilan. This study also identified the relationship between the mediator of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan. A total of 300 questionnaires were collected from visitor who had visited the destination. The data is analysed using Statistical Package for Social Sciences System (SPSS). The results of this study indicated that customer interaction has the greatest influence on the visitor satisfaction followed by convenience and variety. Therefore, customer interaction is important to satisfy visitors to return back to Nilai 3 as visitor also shop for social reason.
format	Thesis
qualification_level	Bachelor degree
author	Zulkifli, Norfazimah Muhamad Jamil, Nur Waie Damia Mustafa, Nurfarah Ain
author_facet	Zulkifli, Norfazimah Muhamad Jamil, Nur Waie Damia Mustafa, Nurfarah Ain
author_sort	Zulkifli, Norfazimah
title	The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_short	The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_full	The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_fullStr	The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_full_unstemmed	The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa
title_sort	study of visitor satisfaction and intention to revisit in nilai 3, negeri sembilan / norfazimah zulkifli, nur waie damia muhamad jamil and nurfarah ain mustafa
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60826/1/60826.pdf
_version_	1783735177314304000

The study of visitor satisfaction and intention to revisit in Nilai 3, Negeri Sembilan / Norfazimah Zulkifli, Nur Waie Damia Muhamad Jamil and Nurfarah Ain Mustafa

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