Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan

Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopp...

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Main Authors:	Omar, Nor Farhanah, Mohd Zam, Nur Aziah, Roizan, Sarahusna
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel and the state Tourism Tropics (General) Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60828/1/60828.pdf
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id	my-uitm-ir.60828
record_format	uketd_dc
spelling	my-uitm-ir.608282022-06-30T02:05:56Z Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan 2015-06 Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna Travel and the state. Tourism Tropics (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shopping centers. Shopping malls Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopping centre in Malaysia that was established since 1973 and now it became 42 years old. This study were explore more on visitor's perception towards Ampang Park Shopping Centre, to what extent the visitors are satisfied with Ampang Park Shopping Centre and to identify the most significant factor that leads visitor's satisfaction with Ampang Park Shopping Centre. A total 100 questionnaires was distributed to the respondents and 53 completed questionnaires are valid for the data analysis. The data was analyzed to determine the visitor's perception and satisfaction towards Ampang Park Shopping Centre based on the three factors that used in this study which are mall environment, tenant variety and mall facilities. From the result analyzed by the researcher tenant variety is the highest factor that influences visitor's perception and satisfaction towards a heritage shopping mall. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/60828/ https://ir.uitm.edu.my/id/eprint/60828/1/60828.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel and the state Tourism Tropics (General) Travel and the state Tourism Consumer satisfaction Travel and the state Tourism
spellingShingle	Travel and the state Tourism Tropics (General) Travel and the state Tourism Consumer satisfaction Travel and the state Tourism Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
description	Shopping Tourism is one of the large contributions for tourism sectors in Malaysia. This research is to study the visitor's perception and satisfaction towards a heritage shopping mall specifically studies at Ampang Park Shopping Centre. Ampang Park Shopping Centre is the first and oldest shopping centre in Malaysia that was established since 1973 and now it became 42 years old. This study were explore more on visitor's perception towards Ampang Park Shopping Centre, to what extent the visitors are satisfied with Ampang Park Shopping Centre and to identify the most significant factor that leads visitor's satisfaction with Ampang Park Shopping Centre. A total 100 questionnaires was distributed to the respondents and 53 completed questionnaires are valid for the data analysis. The data was analyzed to determine the visitor's perception and satisfaction towards Ampang Park Shopping Centre based on the three factors that used in this study which are mall environment, tenant variety and mall facilities. From the result analyzed by the researcher tenant variety is the highest factor that influences visitor's perception and satisfaction towards a heritage shopping mall.
format	Thesis
qualification_level	Bachelor degree
author	Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna
author_facet	Omar, Nor Farhanah Mohd Zam, Nur Aziah Roizan, Sarahusna
author_sort	Omar, Nor Farhanah
title	Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
title_short	Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
title_full	Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
title_fullStr	Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
title_full_unstemmed	Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan
title_sort	visitor's perception and satisfaction towards a heritage shopping mall: a case of ampang park shopping centre / nor farhanah omar, nur aziah mohd zam and sarahusna roizan
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60828/1/60828.pdf
_version_	1783735177792454656

Visitor's perception and satisfaction towards a heritage shopping mall: a case of Ampang Park Shopping Centre / Nor Farhanah Omar, Nur Aziah Mohd Zam and Sarahusna Roizan

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