The analysis on innovation, strategic marketing, market turbulence, and its influence on performance of the Malaysian halal F&B companies / Mohammad Aminuddin Sham Tajudin
Innovation and strategic marketing have been identified in many literatures as the source for performance growth of companies. With Malaysia’s position as one of the leaders in the global halal industry, Malaysia halal companies are pressed to continue their market presence and growth especially wit...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/60973/1/60973.pdf |
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