The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem

Homestay programme is the alternative form of tourism product that significantly contributes to the economic growth in Malaysia. The ability of homestay business to success are highly dependent to tourist satisfaction and motivation for them to revisit the homestay. However, Malaysian homestays are...

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Main Author:	Stephen Jussem, Bernard
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Homestay Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/61159/1/61159.pdf
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id	my-uitm-ir.61159
record_format	uketd_dc
spelling	my-uitm-ir.611592022-06-08T04:51:22Z The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem 2020-08 Stephen Jussem, Bernard Homestay Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Homestay programme is the alternative form of tourism product that significantly contributes to the economic growth in Malaysia. The ability of homestay business to success are highly dependent to tourist satisfaction and motivation for them to revisit the homestay. However, Malaysian homestays are not entirely competitive and unable to attract more foreign and local visitors to visit their homestay despite of increasing number of homestays. The major issue of declining homestay receipt in Sarawak is due to the poor quality of homestay service. The key factors that affecting the tourist satisfaction and their motivation to revisit are the homestay attributes such as accessibility, accommodation, amenities, tourist attraction, tourist activities, and food and meal. Therefore, this descriptive research aims to examine the impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak from the perspectives of local and foreign tourist. The quantitative research through a valid and reliable self-administered survey questionnaire was conducted on 269 local visitors and 206 foreign visitors at four Kuching homestays located at Kampung Krokong Bau, Kampung Pueh Sematan, Kampung Annah Rais Padawan, and Kampung Santubong Kuching. The collected data were computed and analysed through SPSS 25 and SmartPLS. Only homestay attributes of tourist attraction, and food and meal are found to have significant relationship with tourist satisfaction. While, homestay attributes of amenities, and food and meal are found to have significant relationship with tourist motivation to revisit. The study proved that there is a significant relationship between tourist satisfaction and tourist motivation to revisit. It also proved that tourist satisfaction mediates the relationship between homestay attributes of tourist attraction, and food and meal on tourist motivation to revisit. The findings indicated that homestay attributes in Kuching, Sarawak need to be improved. Given the significant relationship of tourist attraction, amenities, and food and meal, as an index of tourist satisfaction and motivation to revisit, it is necessary that these homestay attributes to be improved. The limitation of this study is this data could not be generalised to the homestays across the Sarawak since this study covered only four homestays in Kuching, Sarawak. This study recommends that the homestay owners and operators to improve tourist attraction by beautifying their homestay according to a certain theme that represent the uniqueness of the homestay location, improving amenities by take extra care in maintaining the condition of their homestay, and keeping food preparation clean and hygienic as well offering the tourist the traditional local delicacies. The potential future research direction that could be done to improve this study is to expand the scope of the study by involving all homestays in Sarawak and for the next core step to include the whole Malaysian homestays. The implication of this study to the state government is to provide an understanding on the tourist expectation on the homestay and offers solutions to improve homestay service in Kuching, Sarawak. 2020-08 Thesis https://ir.uitm.edu.my/id/eprint/61159/ https://ir.uitm.edu.my/id/eprint/61159/1/61159.pdf text en public phd doctoral Universiti Teknologi MARA Arshad Ayub Graduate Business School Ali, Jati Kasuma (Associate Professor Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ali, Jati Kasuma (Associate Professor Dr.)
topic	Homestay Homestay Consumer satisfaction
spellingShingle	Homestay Homestay Consumer satisfaction Stephen Jussem, Bernard The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem
description	Homestay programme is the alternative form of tourism product that significantly contributes to the economic growth in Malaysia. The ability of homestay business to success are highly dependent to tourist satisfaction and motivation for them to revisit the homestay. However, Malaysian homestays are not entirely competitive and unable to attract more foreign and local visitors to visit their homestay despite of increasing number of homestays. The major issue of declining homestay receipt in Sarawak is due to the poor quality of homestay service. The key factors that affecting the tourist satisfaction and their motivation to revisit are the homestay attributes such as accessibility, accommodation, amenities, tourist attraction, tourist activities, and food and meal. Therefore, this descriptive research aims to examine the impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak from the perspectives of local and foreign tourist. The quantitative research through a valid and reliable self-administered survey questionnaire was conducted on 269 local visitors and 206 foreign visitors at four Kuching homestays located at Kampung Krokong Bau, Kampung Pueh Sematan, Kampung Annah Rais Padawan, and Kampung Santubong Kuching. The collected data were computed and analysed through SPSS 25 and SmartPLS. Only homestay attributes of tourist attraction, and food and meal are found to have significant relationship with tourist satisfaction. While, homestay attributes of amenities, and food and meal are found to have significant relationship with tourist motivation to revisit. The study proved that there is a significant relationship between tourist satisfaction and tourist motivation to revisit. It also proved that tourist satisfaction mediates the relationship between homestay attributes of tourist attraction, and food and meal on tourist motivation to revisit. The findings indicated that homestay attributes in Kuching, Sarawak need to be improved. Given the significant relationship of tourist attraction, amenities, and food and meal, as an index of tourist satisfaction and motivation to revisit, it is necessary that these homestay attributes to be improved. The limitation of this study is this data could not be generalised to the homestays across the Sarawak since this study covered only four homestays in Kuching, Sarawak. This study recommends that the homestay owners and operators to improve tourist attraction by beautifying their homestay according to a certain theme that represent the uniqueness of the homestay location, improving amenities by take extra care in maintaining the condition of their homestay, and keeping food preparation clean and hygienic as well offering the tourist the traditional local delicacies. The potential future research direction that could be done to improve this study is to expand the scope of the study by involving all homestays in Sarawak and for the next core step to include the whole Malaysian homestays. The implication of this study to the state government is to provide an understanding on the tourist expectation on the homestay and offers solutions to improve homestay service in Kuching, Sarawak.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Stephen Jussem, Bernard
author_facet	Stephen Jussem, Bernard
author_sort	Stephen Jussem, Bernard
title	The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem
title_short	The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem
title_full	The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem
title_fullStr	The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem
title_full_unstemmed	The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem
title_sort	impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in kuching, sarawak: the perspectives of local and foreign tourist / bernard stephen jussem
granting_institution	Universiti Teknologi MARA
granting_department	Arshad Ayub Graduate Business School
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/61159/1/61159.pdf
_version_	1783735218974228480

The impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernard Stephen Jussem

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