Product focus: a study on the product process at Ayuma Enterprise / Maliha Luie, Ramlah Salleh and Zaimah Tayon
This study is to investigate the process in the product focus at Ayuma Enterprise (AE) and to examine why it cannot meet the increased demand for its laksa paste. Data collected from the semi-structured interviews with key person and employees of AE were analysed using three selected tools; the SWOT...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/61279/1/61279%20%281%29.pdf |
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