The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
Social media generally refer to media used to enable social interaction. Customer behaviors are changing with the influence of social media and smart phones nowadays. Trust has been stated to be a significant factor influencing the acceptance of mobile commerce services. With the increase usage of m...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/63250/1/63250.pdf |
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