Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam

This study was conducted to create awareness about pet dumping as one of animal abuse through advertising campaign. Pet dumping is categorized as animal abuse. This case getting higher especially since 2020 in the middle of Kuala Lumpur city. Because of this issue, this study is about to advocate pe...

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Main Author:	Mohamad Nizam, Nur Farahazirah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/63391/1/63391.pdf
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id	my-uitm-ir.63391
record_format	uketd_dc
spelling	my-uitm-ir.633912022-07-18T03:02:15Z Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam 2022 Mohamad Nizam, Nur Farahazirah Advertising campaigns Protection of animals. Animal rights. Animal welfare Animal experimentation. Anti-vivisection This study was conducted to create awareness about pet dumping as one of animal abuse through advertising campaign. Pet dumping is categorized as animal abuse. This case getting higher especially since 2020 in the middle of Kuala Lumpur city. Because of this issue, this study is about to advocate people by spreading awareness through advertising campaign. This study presents three objectives of the study. The first is about the story of pet being dumped by their owner. The pet might be confused why the owner did that to them. Next, the second one is to identify the effects of pet dumping. This objective wants to spread awareness regarding what pets will affect when they need to survive alone at street after being dumped by their owner. Last but not least is to create an advertising campaign to spread awareness about caring symbolic by benefit of keeping pet. This objective wants to advocate target audience that there are lot of benefit if we keep our pet than dumped them. To obtained information for this study, researcher used quantitative method to get respondent from target audience regarding to the issue. The researcher creates a form survey to see how far respondent alert about this issue and how many of them know that pet dumping is an abuse. Other than that, researcher also used secondary data such as books, articles, news, journals and internet resources. Through this study, researcher suggested that communities should know the issue of pet dumping in Malaysia getting higher day by day and should take an action by spread the awareness. 2022 Thesis https://ir.uitm.edu.my/id/eprint/63391/ https://ir.uitm.edu.my/id/eprint/63391/1/63391.pdf text en public degree Universiti Teknologi Mara, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Advertising campaigns Advertising campaigns Advertising campaigns
spellingShingle	Advertising campaigns Advertising campaigns Advertising campaigns Mohamad Nizam, Nur Farahazirah Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam
description	This study was conducted to create awareness about pet dumping as one of animal abuse through advertising campaign. Pet dumping is categorized as animal abuse. This case getting higher especially since 2020 in the middle of Kuala Lumpur city. Because of this issue, this study is about to advocate people by spreading awareness through advertising campaign. This study presents three objectives of the study. The first is about the story of pet being dumped by their owner. The pet might be confused why the owner did that to them. Next, the second one is to identify the effects of pet dumping. This objective wants to spread awareness regarding what pets will affect when they need to survive alone at street after being dumped by their owner. Last but not least is to create an advertising campaign to spread awareness about caring symbolic by benefit of keeping pet. This objective wants to advocate target audience that there are lot of benefit if we keep our pet than dumped them. To obtained information for this study, researcher used quantitative method to get respondent from target audience regarding to the issue. The researcher creates a form survey to see how far respondent alert about this issue and how many of them know that pet dumping is an abuse. Other than that, researcher also used secondary data such as books, articles, news, journals and internet resources. Through this study, researcher suggested that communities should know the issue of pet dumping in Malaysia getting higher day by day and should take an action by spread the awareness.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Nizam, Nur Farahazirah
author_facet	Mohamad Nizam, Nur Farahazirah
author_sort	Mohamad Nizam, Nur Farahazirah
title	Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam
title_short	Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam
title_full	Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam
title_fullStr	Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam
title_full_unstemmed	Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam
title_sort	creating awareness about pet dumping as one of animal abuse through advertising campaign / nur farahazirah mohamad nizam
granting_institution	Universiti Teknologi Mara, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/63391/1/63391.pdf
_version_	1783735322539982848

Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam

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