Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil

Nowadays electronic commerce (e-commerce) web site is the main platform for company to do business. The e-commerce environment today, however, is much different than in the early days. As competition grows for online customers, companies cannot simply assume that if they build Web sites customers wi...

Full description

Saved in:

Bibliographic Details
Main Author:	Abd Jalil, Norazimah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/63817/1/63817.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.63817
record_format	uketd_dc
spelling	my-uitm-ir.638172022-08-05T06:39:30Z Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil 2011-05 Abd Jalil, Norazimah Electronic commerce Nowadays electronic commerce (e-commerce) web site is the main platform for company to do business. The e-commerce environment today, however, is much different than in the early days. As competition grows for online customers, companies cannot simply assume that if they build Web sites customers will come. There are studies begin to show that aesthetics elements such as color, graphics and music can play an important role in enhancing usage and enjoyment of information system. Objective of this research is to explore the aesthetics element that related to web site design and secondly is to evaluate user perception towards cosmetic e-commerce web site based on cognitive-affective framework. This research using questionnaire as an research instrument. The Statistical Package for Social Science (SPSS) version 15.0 is used as the analysis to analyse the data using Exploratory Factor Analysis (EFA), Confirmatory factor analysis (CFA) and independent T-Test. Findings from this research provide support of feedback from the actual user' opinion regarding current cosmetic e commerce web site. This result can help the developer identifying what is the item need to be improved in future development. Second, These research finding is highly relevant to developer that it is necessary to have a better process of evaluation before developing any cosmetic e-commerce web site. 2011-05 Thesis https://ir.uitm.edu.my/id/eprint/63817/ https://ir.uitm.edu.my/id/eprint/63817/1/63817.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Adnan, Wan Adilah (Dr.)
topic	Electronic commerce
spellingShingle	Electronic commerce Abd Jalil, Norazimah Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil
description	Nowadays electronic commerce (e-commerce) web site is the main platform for company to do business. The e-commerce environment today, however, is much different than in the early days. As competition grows for online customers, companies cannot simply assume that if they build Web sites customers will come. There are studies begin to show that aesthetics elements such as color, graphics and music can play an important role in enhancing usage and enjoyment of information system. Objective of this research is to explore the aesthetics element that related to web site design and secondly is to evaluate user perception towards cosmetic e-commerce web site based on cognitive-affective framework. This research using questionnaire as an research instrument. The Statistical Package for Social Science (SPSS) version 15.0 is used as the analysis to analyse the data using Exploratory Factor Analysis (EFA), Confirmatory factor analysis (CFA) and independent T-Test. Findings from this research provide support of feedback from the actual user' opinion regarding current cosmetic e commerce web site. This result can help the developer identifying what is the item need to be improved in future development. Second, These research finding is highly relevant to developer that it is necessary to have a better process of evaluation before developing any cosmetic e-commerce web site.
format	Thesis
qualification_level	Master's degree
author	Abd Jalil, Norazimah
author_facet	Abd Jalil, Norazimah
author_sort	Abd Jalil, Norazimah
title	Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil
title_short	Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil
title_full	Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil
title_fullStr	Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil
title_full_unstemmed	Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil
title_sort	adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / norazimah abd jalil
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/63817/1/63817.pdf
_version_	1783735351001481216

Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil

Similar Items