Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah

With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements pres...

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Main Author:	Hamzah, Nur Hazira
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Business
Online Access:	https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF
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id	my-uitm-ir.63953
record_format	uketd_dc
spelling	my-uitm-ir.639532023-07-17T08:02:09Z Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah 2015 Hamzah, Nur Hazira Business With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements present in e-commerce website. Sometimes, retailer failed to attract consumer with the usage of the wrong design element. Therefore, this study is to explore persuasive elements in clothing product page design. As consumers will interact with a website, persuasive elements will playa role as a persuader to persuade consumer into reach certain behavior, as per the intent of e-commerce presence. Aristotle distinguished three means of persuasion which are logos, pathos and ethos. Logos are related with logical, pathos emphasize on emotional appeal while ethos is associated with credibility. This study adopted 11persuasive elements consist from logo, pathos and ethos from the validated persuasive framework. The eleven persuasive elements are: Price Presentation, Product Variety, Product Information, Effort, Playfulness, Tangible, Empathy, Recognizability, Compatibility, Assurance and Reliability. The research methodology approach for this study is qualitative method. Three real e-commerce website which is Zalora, Pop look and Fashion Valet are used in this study as to explore and compare 11 persuasive elements among this website. Two methodologies used in this study is experiment with questionnaire and interview. Data is gathered and analyzed using descriptive statistical analysis. The result of this study will provide a guideline for designer to design and embedded it in e-commerce product page design. This study not only beneficial to website designer, but also to e-commerce retailer and consumer. 2015 Thesis https://ir.uitm.edu.my/id/eprint/63953/ https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF text en public masters Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Business
spellingShingle	Business Hamzah, Nur Hazira Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
description	With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements present in e-commerce website. Sometimes, retailer failed to attract consumer with the usage of the wrong design element. Therefore, this study is to explore persuasive elements in clothing product page design. As consumers will interact with a website, persuasive elements will playa role as a persuader to persuade consumer into reach certain behavior, as per the intent of e-commerce presence. Aristotle distinguished three means of persuasion which are logos, pathos and ethos. Logos are related with logical, pathos emphasize on emotional appeal while ethos is associated with credibility. This study adopted 11persuasive elements consist from logo, pathos and ethos from the validated persuasive framework. The eleven persuasive elements are: Price Presentation, Product Variety, Product Information, Effort, Playfulness, Tangible, Empathy, Recognizability, Compatibility, Assurance and Reliability. The research methodology approach for this study is qualitative method. Three real e-commerce website which is Zalora, Pop look and Fashion Valet are used in this study as to explore and compare 11 persuasive elements among this website. Two methodologies used in this study is experiment with questionnaire and interview. Data is gathered and analyzed using descriptive statistical analysis. The result of this study will provide a guideline for designer to design and embedded it in e-commerce product page design. This study not only beneficial to website designer, but also to e-commerce retailer and consumer.
format	Thesis
qualification_level	Master's degree
author	Hamzah, Nur Hazira
author_facet	Hamzah, Nur Hazira
author_sort	Hamzah, Nur Hazira
title	Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_short	Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_full	Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_fullStr	Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_full_unstemmed	Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_sort	exploring persuasive elements in e-commerce clothing product page design / nur hazira hamzah
granting_institution	Universiti Teknologi Mara (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF
_version_	1783735370560569344

Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah

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