Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah

With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements pres...

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Bibliographic Details
Main Author: Hamzah, Nur Hazira
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF
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