The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product adv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product advertisements. The question for these three types of issues is the relationship between the misleading advertisement by the advertiser and its impact on the consumer in the market. Second, how to help people understand misleading advertisements, and lastly, why do misleading headlines and body copy in Malaysian cosmetic product advertisements impact the product brand. This study also demonstrates three objectives of the study. The first is to identify the relationship between the advertiser's misleading in a cosmetic advertisement and its impact on the consumer in the market. Second, to create awareness regarding misleading cosmetic advertisements, consumers are faced with thousands of advertisements, making it difficult for businesses to establish a distinct position to attract consumer attention. The interview sessions were held by four respondents to determine the best way for the cosmetic sector in dealing with the misleading problem of headlines and body copy. The advertising set was selected as the primary focus of the study for numerous reasons, including the benefits and efficacy of advertising to Malaysian society. Based on the overall analysis and results, this study has come up with numerous research solutions as well as the benefits from research discoveries that are highlighted. This study shows that misleading advertisements lead to erroneous claims, influencing customer purchasing behavior. Raising awareness can control some parties, such as the government's role and some companies' beauty advertisements. |
|---|