A customer care at songket sutera asli company / Siti Khadijah Abd wahab

Customer Care is become more important today. Customers want complete care throughout the consumption life cycle, from discovery all the way through support after sale or contract. This study has three objectives that are to be achieved which to find out customer service functions and tools that are...

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Bibliographic Details
Main Author:	Abd wahab, Siti Khadijah
Format:	Thesis
Language:	English
Published:	2003
Subjects:	Customer services Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/64069/1/64069.PDF
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id	my-uitm-ir.64069
record_format	uketd_dc
spelling	my-uitm-ir.640692023-06-18T10:29:37Z A customer care at songket sutera asli company / Siti Khadijah Abd wahab 2003 Abd wahab, Siti Khadijah Customer services. Customer relations Customer Care is become more important today. Customers want complete care throughout the consumption life cycle, from discovery all the way through support after sale or contract. This study has three objectives that are to be achieved which to find out customer service functions and tools that are suitable for Songket Sutera Ash (SSA),propose marketing strategy to SSA and at the end of this project, it will come out with the prototype showing how customer care is applied in SSA website. By implementing this website, it will help SSA management study about their customer's opinion and perception about their products, services and website to improve their productivity and innovative products. The information gathered during this study was obtained from primary data that come from interviews and also secondary data. Hopefully, this prototype website should be beneficial to the SSA especially to arts and craft companies and its their customers in term to improve customer acquisition, customer retention, customer loyalty, and customer profitability. As results, it also can increase their business profits and expand their marketing in the worldwide. 2003 Thesis https://ir.uitm.edu.my/id/eprint/64069/ https://ir.uitm.edu.my/id/eprint/64069/1/64069.PDF text en public degree Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Mohd Lokman, Anitawati
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Lokman, Anitawati
topic	Customer services Customer relations
spellingShingle	Customer services Customer relations Abd wahab, Siti Khadijah A customer care at songket sutera asli company / Siti Khadijah Abd wahab
description	Customer Care is become more important today. Customers want complete care throughout the consumption life cycle, from discovery all the way through support after sale or contract. This study has three objectives that are to be achieved which to find out customer service functions and tools that are suitable for Songket Sutera Ash (SSA),propose marketing strategy to SSA and at the end of this project, it will come out with the prototype showing how customer care is applied in SSA website. By implementing this website, it will help SSA management study about their customer's opinion and perception about their products, services and website to improve their productivity and innovative products. The information gathered during this study was obtained from primary data that come from interviews and also secondary data. Hopefully, this prototype website should be beneficial to the SSA especially to arts and craft companies and its their customers in term to improve customer acquisition, customer retention, customer loyalty, and customer profitability. As results, it also can increase their business profits and expand their marketing in the worldwide.
format	Thesis
qualification_level	Bachelor degree
author	Abd wahab, Siti Khadijah
author_facet	Abd wahab, Siti Khadijah
author_sort	Abd wahab, Siti Khadijah
title	A customer care at songket sutera asli company / Siti Khadijah Abd wahab
title_short	A customer care at songket sutera asli company / Siti Khadijah Abd wahab
title_full	A customer care at songket sutera asli company / Siti Khadijah Abd wahab
title_fullStr	A customer care at songket sutera asli company / Siti Khadijah Abd wahab
title_full_unstemmed	A customer care at songket sutera asli company / Siti Khadijah Abd wahab
title_sort	customer care at songket sutera asli company / siti khadijah abd wahab
granting_institution	Universiti Teknologi Mara (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2003
url	https://ir.uitm.edu.my/id/eprint/64069/1/64069.PDF
_version_	1783735393082933248

A customer care at songket sutera asli company / Siti Khadijah Abd wahab

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