Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
Electronic commerce is a potentially growing business for today's market. While online shopping was introduced to the market in the last decade as many individuals and organizations purchase through the World Wide Web. The shift from physical(brick and mortar) store toward electronic stores may...
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my-uitm-ir.642412023-07-20T07:17:53Z Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff 2004 Md Yusoff, Noor Haslinda Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Electronic commerce is a potentially growing business for today's market. While online shopping was introduced to the market in the last decade as many individuals and organizations purchase through the World Wide Web. The shift from physical(brick and mortar) store toward electronic stores may be seen as in infancy and slow responses of consumers in Malaysia especially for clothes online shopping. Hence, the purpose of this study is to investigate consumer's perceptions on buying clothes through the online shopping and to identify the mode of shopping preference in buying clothes among consumers in Shah Alam. A research finding shows that, various perceptions either positive or negative perceptions involved in buying clothes via the Internet. Respondents used online shopping to buy clothes for the reason of time saving and anytime to search. However they do not used online shopping because buying clothes through online shopping is not easy, do not trust, do not touch and try, difficult to evaluate size, color of clothes, risky, confusing, frustrating, not secure, and importandy online shopping do not gives a fully satisfaction to them. In summarization, the finding of the research shows that respondents in Shah Alam preferred to buy clothes at store shopping rather than online shopping. 2004 Thesis https://ir.uitm.edu.my/id/eprint/64241/ https://ir.uitm.edu.my/id/eprint/64241/1/64241.PDF text en public degree Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Md. Noor, Noor Laila (Prof. Madya Dr.) |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Md. Noor, Noor Laila (Prof. Madya Dr.) |
topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction |
spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Md Yusoff, Noor Haslinda Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff |
description |
Electronic commerce is a potentially growing business for today's market. While online shopping was introduced to the market in the last decade as many individuals and organizations purchase through the World Wide Web. The shift from physical(brick and mortar) store toward electronic stores may be seen as in infancy and slow responses of consumers in Malaysia especially for clothes online shopping. Hence, the purpose of this study is to investigate consumer's perceptions on buying clothes through the online shopping and to identify the mode of shopping preference in buying clothes among consumers in Shah Alam. A research finding shows that, various perceptions either positive or negative perceptions involved in buying clothes via the Internet. Respondents used online shopping to buy clothes for the reason of time saving and anytime to search. However they do not used online shopping because buying clothes through online shopping is not easy, do not trust, do not touch and try, difficult to evaluate size, color of clothes, risky, confusing, frustrating, not secure, and importandy online shopping do not gives a fully satisfaction to them. In summarization, the finding of the research shows that respondents in Shah Alam preferred to buy clothes at store shopping rather than online shopping. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Md Yusoff, Noor Haslinda |
author_facet |
Md Yusoff, Noor Haslinda |
author_sort |
Md Yusoff, Noor Haslinda |
title |
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff |
title_short |
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff |
title_full |
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff |
title_fullStr |
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff |
title_full_unstemmed |
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff |
title_sort |
malaysia consumer's perception on buying clothing through online shopping / noor haslinda md yusoff |
granting_institution |
Universiti Teknologi Mara (UiTM) |
granting_department |
Faculty of Computer and Mathematical Sciences |
publishDate |
2004 |
url |
https://ir.uitm.edu.my/id/eprint/64241/1/64241.PDF |
_version_ |
1783735423979225088 |