Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff

Electronic commerce is a potentially growing business for today's market. While online shopping was introduced to the market in the last decade as many individuals and organizations purchase through the World Wide Web. The shift from physical(brick and mortar) store toward electronic stores may...

Full description

Saved in:
Bibliographic Details
Main Author: Md Yusoff, Noor Haslinda
Format: Thesis
Language:English
Published: 2004
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/64241/1/64241.PDF
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uitm-ir.64241
record_format uketd_dc
spelling my-uitm-ir.642412023-07-20T07:17:53Z Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff 2004 Md Yusoff, Noor Haslinda Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Electronic commerce is a potentially growing business for today's market. While online shopping was introduced to the market in the last decade as many individuals and organizations purchase through the World Wide Web. The shift from physical(brick and mortar) store toward electronic stores may be seen as in infancy and slow responses of consumers in Malaysia especially for clothes online shopping. Hence, the purpose of this study is to investigate consumer's perceptions on buying clothes through the online shopping and to identify the mode of shopping preference in buying clothes among consumers in Shah Alam. A research finding shows that, various perceptions either positive or negative perceptions involved in buying clothes via the Internet. Respondents used online shopping to buy clothes for the reason of time saving and anytime to search. However they do not used online shopping because buying clothes through online shopping is not easy, do not trust, do not touch and try, difficult to evaluate size, color of clothes, risky, confusing, frustrating, not secure, and importandy online shopping do not gives a fully satisfaction to them. In summarization, the finding of the research shows that respondents in Shah Alam preferred to buy clothes at store shopping rather than online shopping. 2004 Thesis https://ir.uitm.edu.my/id/eprint/64241/ https://ir.uitm.edu.my/id/eprint/64241/1/64241.PDF text en public degree Universiti Teknologi Mara (UiTM) Faculty of Computer and Mathematical Sciences Md. Noor, Noor Laila (Prof. Madya Dr.)
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Md. Noor, Noor Laila (Prof. Madya Dr.)
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Consumer satisfaction
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Consumer satisfaction
Md Yusoff, Noor Haslinda
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
description Electronic commerce is a potentially growing business for today's market. While online shopping was introduced to the market in the last decade as many individuals and organizations purchase through the World Wide Web. The shift from physical(brick and mortar) store toward electronic stores may be seen as in infancy and slow responses of consumers in Malaysia especially for clothes online shopping. Hence, the purpose of this study is to investigate consumer's perceptions on buying clothes through the online shopping and to identify the mode of shopping preference in buying clothes among consumers in Shah Alam. A research finding shows that, various perceptions either positive or negative perceptions involved in buying clothes via the Internet. Respondents used online shopping to buy clothes for the reason of time saving and anytime to search. However they do not used online shopping because buying clothes through online shopping is not easy, do not trust, do not touch and try, difficult to evaluate size, color of clothes, risky, confusing, frustrating, not secure, and importandy online shopping do not gives a fully satisfaction to them. In summarization, the finding of the research shows that respondents in Shah Alam preferred to buy clothes at store shopping rather than online shopping.
format Thesis
qualification_level Bachelor degree
author Md Yusoff, Noor Haslinda
author_facet Md Yusoff, Noor Haslinda
author_sort Md Yusoff, Noor Haslinda
title Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
title_short Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
title_full Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
title_fullStr Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
title_full_unstemmed Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
title_sort malaysia consumer's perception on buying clothing through online shopping / noor haslinda md yusoff
granting_institution Universiti Teknologi Mara (UiTM)
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2004
url https://ir.uitm.edu.my/id/eprint/64241/1/64241.PDF
_version_ 1783735423979225088