Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi

People always wanted others to give attention to them mostly when they are talking. While for the listener, they always wanted to listen to something that is interesting and attracting. Thus, one technique of communication to make everybody pay attention to the speaker is by using Persuasive Techniq...

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Bibliographic Details
Main Author:	Mohamad Pauzi, Omar
Format:	Thesis
Language:	English
Published:	2012
Subjects:	World Wide Web Web portals Web site development Electronic information resource searching
Online Access:	https://ir.uitm.edu.my/id/eprint/64883/1/64883.pdf
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id	my-uitm-ir.64883
record_format	uketd_dc
spelling	my-uitm-ir.648832023-04-19T03:33:43Z Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi 2012 Mohamad Pauzi, Omar World Wide Web. Web portals. Web site development Research. Information retrieval. Information behavior. Information literacy Electronic information resource searching People always wanted others to give attention to them mostly when they are talking. While for the listener, they always wanted to listen to something that is interesting and attracting. Thus, one technique of communication to make everybody pay attention to the speaker is by using Persuasive Technique either by verbal or gesture that depends on the respond of the audience. While in website, these two things are impossible to be done because machine does not have emotions. A lot of researches on implementing persuasive technique have been done on the website but mostly on the e-commerce website to attract buyers. This study focuses on identifying the elements of persuasive techniques that can be applied into an educational website and designs a prototype website to show the example for some of the persuasive technique's elements. This prototype website is named as Bicycle4U and it teach the users about bicycles including calculating the right bicycle for the users. Method used is observation of the current educational website that is related with bicycle and interview with the potential user and Human-Computer Interaction expert to design the prototype website while implementing the persuasive technique's elements. This research focuses on only four elements which are the elements of Reduction, Tailoring, Suggestion and Tunneling. This research will give more understanding about the elements of persuasive techniques because it is not giving out the theory of the mentioned elements but also the application of it in the Bicycle4U website. At the end of this research, some recommendations are given for the future works in the persuasive technique's elements in order to ensure that this research can be enhanced to the next level. 2012 Thesis https://ir.uitm.edu.my/id/eprint/64883/ https://ir.uitm.edu.my/id/eprint/64883/1/64883.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Abdul Razak, Fariza Hanis
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Razak, Fariza Hanis
topic	World Wide Web Web portals Web site development World Wide Web Web portals Web site development Electronic information resource searching
spellingShingle	World Wide Web Web portals Web site development World Wide Web Web portals Web site development Electronic information resource searching Mohamad Pauzi, Omar Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi
description	People always wanted others to give attention to them mostly when they are talking. While for the listener, they always wanted to listen to something that is interesting and attracting. Thus, one technique of communication to make everybody pay attention to the speaker is by using Persuasive Technique either by verbal or gesture that depends on the respond of the audience. While in website, these two things are impossible to be done because machine does not have emotions. A lot of researches on implementing persuasive technique have been done on the website but mostly on the e-commerce website to attract buyers. This study focuses on identifying the elements of persuasive techniques that can be applied into an educational website and designs a prototype website to show the example for some of the persuasive technique's elements. This prototype website is named as Bicycle4U and it teach the users about bicycles including calculating the right bicycle for the users. Method used is observation of the current educational website that is related with bicycle and interview with the potential user and Human-Computer Interaction expert to design the prototype website while implementing the persuasive technique's elements. This research focuses on only four elements which are the elements of Reduction, Tailoring, Suggestion and Tunneling. This research will give more understanding about the elements of persuasive techniques because it is not giving out the theory of the mentioned elements but also the application of it in the Bicycle4U website. At the end of this research, some recommendations are given for the future works in the persuasive technique's elements in order to ensure that this research can be enhanced to the next level.
format	Thesis
qualification_level	Master's degree
author	Mohamad Pauzi, Omar
author_facet	Mohamad Pauzi, Omar
author_sort	Mohamad Pauzi, Omar
title	Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi
title_short	Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi
title_full	Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi
title_fullStr	Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi
title_full_unstemmed	Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi
title_sort	applying persuasive techniques in designing educational website: bicycle4u website / omar mohamad pauzi
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/64883/1/64883.pdf
_version_	1783735524099358720

Applying persuasive techniques in designing educational website: Bicycle4U website / Omar Mohamad Pauzi

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