Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini

With rapid development of technology, it has been assisting and connecting people through various platform such as social networking, data sharing, information storing, online transactions and automated processes. Few years ago, people have been connecting with each other and updating news through s...

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Main Author:	Zaini, Nur Ain Adnin
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Electronic commerce Administration
Online Access:	https://ir.uitm.edu.my/id/eprint/64957/1/64957.pdf
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id	my-uitm-ir.64957
record_format	uketd_dc
spelling	my-uitm-ir.649572023-01-04T00:01:33Z Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini 2017 Zaini, Nur Ain Adnin Electronic commerce Administration Commercial crimes. Financial crimes With rapid development of technology, it has been assisting and connecting people through various platform such as social networking, data sharing, information storing, online transactions and automated processes. Few years ago, people have been connecting with each other and updating news through social media. Social media has become essentials for their daily lives. Now, apart from functioning as communication platform, people started to use social media as a marketing platform to advertise their business product and services. Social media environment which is functions and navigation that allows online sellers communicate directly with their consumers has successfully made it a great channel for business marketing. However, with the success comes its challenges. Consumer are potentially threatened by online shopping scam. Apparently there are third party that take advantages on the convenience. They would create a fake account with a fake identity and set up a fake business that looks almost like real to attract consumers to purchase with them. However, one payment have been made, no products or services will be delivered. Some fake sellers would trapped consumers to paid some amount of money for a particular products but in the end, the products received is either different from advertised or lower quality from as per described. The purpose of this study is to explain the definition of online scam and to identify what contribute towards online shopping scam based on consumer online shopping behavior. This study were conducted in Malaysia with total 201 respondents. The data collected were analyzed using Statistical Package for Science Social (SPSS). This study were expected to find the significant factors that contribute towards the probabilities of online shopping scam based on consumer online shopping behavior. 2017 Thesis https://ir.uitm.edu.my/id/eprint/64957/ https://ir.uitm.edu.my/id/eprint/64957/1/64957.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Abd Aziz, Azhar
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Aziz, Azhar
topic	Electronic commerce Administration Electronic commerce
spellingShingle	Electronic commerce Administration Electronic commerce Zaini, Nur Ain Adnin Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini
description	With rapid development of technology, it has been assisting and connecting people through various platform such as social networking, data sharing, information storing, online transactions and automated processes. Few years ago, people have been connecting with each other and updating news through social media. Social media has become essentials for their daily lives. Now, apart from functioning as communication platform, people started to use social media as a marketing platform to advertise their business product and services. Social media environment which is functions and navigation that allows online sellers communicate directly with their consumers has successfully made it a great channel for business marketing. However, with the success comes its challenges. Consumer are potentially threatened by online shopping scam. Apparently there are third party that take advantages on the convenience. They would create a fake account with a fake identity and set up a fake business that looks almost like real to attract consumers to purchase with them. However, one payment have been made, no products or services will be delivered. Some fake sellers would trapped consumers to paid some amount of money for a particular products but in the end, the products received is either different from advertised or lower quality from as per described. The purpose of this study is to explain the definition of online scam and to identify what contribute towards online shopping scam based on consumer online shopping behavior. This study were conducted in Malaysia with total 201 respondents. The data collected were analyzed using Statistical Package for Science Social (SPSS). This study were expected to find the significant factors that contribute towards the probabilities of online shopping scam based on consumer online shopping behavior.
format	Thesis
qualification_level	Master's degree
author	Zaini, Nur Ain Adnin
author_facet	Zaini, Nur Ain Adnin
author_sort	Zaini, Nur Ain Adnin
title	Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini
title_short	Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini
title_full	Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini
title_fullStr	Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini
title_full_unstemmed	Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini
title_sort	consumer online shopping behavior towards online shopping scam / nur ain adnin zaini
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/64957/1/64957.pdf
_version_	1783735527815512064

Consumer online shopping behavior towards online shopping scam / Nur Ain Adnin Zaini

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