The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz

The world of fashion is full of various variations where it involves the change that keeps pace with current development globally. In general, there are also counterfeit products which had been produced for an income that leads to the occurrence of sales crime cases and endless imitation goods as st...

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Main Author:	Abdul Aziz, Azreen Afiqah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/66319/1/66319.pdf
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id	my-uitm-ir.66319
record_format	uketd_dc
spelling	my-uitm-ir.663192023-04-10T04:59:19Z The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz 2021 Abdul Aziz, Azreen Afiqah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Dressmaking and women's tailoring. Fashion The world of fashion is full of various variations where it involves the change that keeps pace with current development globally. In general, there are also counterfeit products which had been produced for an income that leads to the occurrence of sales crime cases and endless imitation goods as stated by (Ministry of Domestic Trade and Consumer Affairs, 2021; Research and Market, 2018), where counterfeit products had reached around trillion USD which leads to adversely affecting the fashion industry. As a result, cases of counterfeit goods are getting higher every year until it causes the society to give a novel century, which is The Counterfeiters' Century. The rise of violation has become most popular among customers because they have a high desire to own branded goods, a reputation which involve individual characteristics among customers, especially generation Y (gen - Y) and generation Z (gen - Z). As explained by (Y Pluse, 2020), the most elevated buying power goes to gen - Y with 51% and gen - Z with 53. By that, researcher want to further investigate the individual characteristics susceptibility to normative influence (SN), readiness to take the social risk (RSR) and status acquisition (SA) with purchase intention for counterfeit products (PIC) among gen- Y and gen-Z who are working and had experience on buying counterfeit product. The research strategy of the paper was quantitative data, which measures respondent behaviour, attitude, and intention of counterfeit product for this study. Besides that, the sampling design used non-probability sampling which is convenience sampling. The reason the researcher chooses convenience sampling is because it doesn't have a sample frame, easy and quick to use making it easier for the researcher to reach out to the targeted respondents. The researcher had distributed questionnaires to 510 respondents, to reach out the target respondent 384 respondents. However, only 390 questionnaires were completed and submitted while the rest weren't. The delivery method of the questionnaire was through Google Form and Face-to-Face distribution. The questionnaire had been distributed in Peninsular Malaysia. This investigation was completed with Statistical Packages for Social Science (SPSS) 26.0 versions. The result from this study found that susceptibility to normative influence (SNI) and readiness to take social risk (RSR) were significantly related with the purchase intention for counterfeit products meanwhile status acquisition (SA) shows the opposite result. By that, the researcher recommended that any layer of business team and administration like marketer, policy maker, retailer work together to overcome this issue and problem so that the targeted fashion industry can be reachable. 2021 Thesis https://ir.uitm.edu.my/id/eprint/66319/ https://ir.uitm.edu.my/id/eprint/66319/1/66319.pdf text en public masters Universiti Teknologi MARA, Kelantan Arsyad Ayub Graduate Business School Ismail, Zurina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ismail, Zurina
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdul Aziz, Azreen Afiqah The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz
description	The world of fashion is full of various variations where it involves the change that keeps pace with current development globally. In general, there are also counterfeit products which had been produced for an income that leads to the occurrence of sales crime cases and endless imitation goods as stated by (Ministry of Domestic Trade and Consumer Affairs, 2021; Research and Market, 2018), where counterfeit products had reached around trillion USD which leads to adversely affecting the fashion industry. As a result, cases of counterfeit goods are getting higher every year until it causes the society to give a novel century, which is The Counterfeiters' Century. The rise of violation has become most popular among customers because they have a high desire to own branded goods, a reputation which involve individual characteristics among customers, especially generation Y (gen - Y) and generation Z (gen - Z). As explained by (Y Pluse, 2020), the most elevated buying power goes to gen - Y with 51% and gen - Z with 53. By that, researcher want to further investigate the individual characteristics susceptibility to normative influence (SN), readiness to take the social risk (RSR) and status acquisition (SA) with purchase intention for counterfeit products (PIC) among gen- Y and gen-Z who are working and had experience on buying counterfeit product. The research strategy of the paper was quantitative data, which measures respondent behaviour, attitude, and intention of counterfeit product for this study. Besides that, the sampling design used non-probability sampling which is convenience sampling. The reason the researcher chooses convenience sampling is because it doesn't have a sample frame, easy and quick to use making it easier for the researcher to reach out to the targeted respondents. The researcher had distributed questionnaires to 510 respondents, to reach out the target respondent 384 respondents. However, only 390 questionnaires were completed and submitted while the rest weren't. The delivery method of the questionnaire was through Google Form and Face-to-Face distribution. The questionnaire had been distributed in Peninsular Malaysia. This investigation was completed with Statistical Packages for Social Science (SPSS) 26.0 versions. The result from this study found that susceptibility to normative influence (SNI) and readiness to take social risk (RSR) were significantly related with the purchase intention for counterfeit products meanwhile status acquisition (SA) shows the opposite result. By that, the researcher recommended that any layer of business team and administration like marketer, policy maker, retailer work together to overcome this issue and problem so that the targeted fashion industry can be reachable.
format	Thesis
qualification_level	Master's degree
author	Abdul Aziz, Azreen Afiqah
author_facet	Abdul Aziz, Azreen Afiqah
author_sort	Abdul Aziz, Azreen Afiqah
title	The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz
title_short	The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz
title_full	The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz
title_fullStr	The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz
title_full_unstemmed	The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz
title_sort	influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / azreen afiqah abdul aziz
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Arsyad Ayub Graduate Business School
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/66319/1/66319.pdf
_version_	1783735610086785024

The influence of individual characteristics on purchase intention for counterfeit products in the fashion industry / Azreen Afiqah Abdul Aziz

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