The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi

The food industry has grown a lot nowadays. There are many branding that have been released today and are competing with each other. In the food industry, especially for branding, manufacturers should use a visual approach, especially on corporate colors, logos, packaging and so on. Previous researc...

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Main Author:	Suhaimi, Haziq Ikhwan
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Human behavior Behaviorism Neobehaviorism Behavioral psychology NK Decorative arts
Online Access:	https://ir.uitm.edu.my/id/eprint/73413/2/73413.pdf
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id	my-uitm-ir.73413
record_format	uketd_dc
spelling	my-uitm-ir.734132023-04-20T00:10:46Z The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi 2022 Suhaimi, Haziq Ikhwan Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology NK Decorative arts The food industry has grown a lot nowadays. There are many branding that have been released today and are competing with each other. In the food industry, especially for branding, manufacturers should use a visual approach, especially on corporate colors, logos, packaging and so on. Previous researchers have stated that the appropriate color shades used in the food industry are warm color shades such as red and orange. this is because the color can increase the appeal to a food as well as increase a person's appetite compared to cool color shades. In food industry, color plays a very important role for their users. This research uses qualitative research. The research adopts a face to face interview method. The research sample is consumers between the ages of 20-30 years old. 8 respondents will be interviewed in the study. This research are to identify the color perception of Malaysian consumers in food industry branding and to analyze the importance of color psychology in branding. It is because color has psychology and emotions that can improve and stimulate the mood of a user. As we know, in real life, there are so many color around us such from our cloth, nature and our house interior. All of this thing can boost and change our mood from sad to happy , from fear to confidence, from confusion to intelligence. This is why color is very important in all industries, especially in the food industry 2022 Thesis https://ir.uitm.edu.my/id/eprint/73413/ https://ir.uitm.edu.my/id/eprint/73413/2/73413.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Human behavior Behaviorism Neobehaviorism Behavioral psychology NK Decorative arts
spellingShingle	Human behavior Behaviorism Neobehaviorism Behavioral psychology NK Decorative arts Suhaimi, Haziq Ikhwan The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
description	The food industry has grown a lot nowadays. There are many branding that have been released today and are competing with each other. In the food industry, especially for branding, manufacturers should use a visual approach, especially on corporate colors, logos, packaging and so on. Previous researchers have stated that the appropriate color shades used in the food industry are warm color shades such as red and orange. this is because the color can increase the appeal to a food as well as increase a person's appetite compared to cool color shades. In food industry, color plays a very important role for their users. This research uses qualitative research. The research adopts a face to face interview method. The research sample is consumers between the ages of 20-30 years old. 8 respondents will be interviewed in the study. This research are to identify the color perception of Malaysian consumers in food industry branding and to analyze the importance of color psychology in branding. It is because color has psychology and emotions that can improve and stimulate the mood of a user. As we know, in real life, there are so many color around us such from our cloth, nature and our house interior. All of this thing can boost and change our mood from sad to happy , from fear to confidence, from confusion to intelligence. This is why color is very important in all industries, especially in the food industry
format	Thesis
qualification_level	Bachelor degree
author	Suhaimi, Haziq Ikhwan
author_facet	Suhaimi, Haziq Ikhwan
author_sort	Suhaimi, Haziq Ikhwan
title	The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
title_short	The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
title_full	The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
title_fullStr	The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
title_full_unstemmed	The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
title_sort	perception of consumer’s mood on color in food industry branding / haziq ikhwan suhaimi
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/73413/2/73413.pdf
_version_	1783735973535809536

The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi

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