Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi

This report was prepared and directed with the purpose of understanding customer awareness of SOCSO among employers in Kota Kinabalu, Sabah. The researcher has conceptualized the framework to examine the influence of three independent variables, namely public relations, personal selling and advertis...

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Main Authors:	Awang, Ainah, Johnny, Clifrich Chuck, Sapawi, Najihah
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Awareness Employee rights
Online Access:	https://ir.uitm.edu.my/id/eprint/74270/1/74270.pdf
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id	my-uitm-ir.74270
record_format	uketd_dc
spelling	my-uitm-ir.742702023-03-09T03:48:04Z Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi 2016 Awang, Ainah Johnny, Clifrich Chuck Sapawi, Najihah Awareness Personnel management. Employment management Employee rights This report was prepared and directed with the purpose of understanding customer awareness of SOCSO among employers in Kota Kinabalu, Sabah. The researcher has conceptualized the framework to examine the influence of three independent variables, namely public relations, personal selling and advertisement towards customer awareness as the dependent variable. The respondents were taken from Kota Kinabalu Sabah as the samples to be studied. Employers in Kota Kinabalu that are registered with SOCSO are taken as the population which consists of 29,710 registered employers. Data are collected through personal administration and had 392 valid replies, in which only 380 replies are usable for the purpose of this study. The entire research in examining the effectiveness of promotional tools namely public relations, personal selling, and advertising towards understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah, revealed that only public relations has a significant relationship to be an effective medium in enhancing customers' awareness of SOCSO. The analysis of data also disclosed that personal selling and advertisement are not significant promotional tools to influence customers' awareness on SOCSO. Therefore, researchers observed that SOCSO has to put more effort on personal selling and advertisement activities. They also can choose to focus on public relations activities and minimize cost of personal selling and advertisement activities which is not significant to the customers' preferences towards awareness of SOCSO. 2016 Thesis https://ir.uitm.edu.my/id/eprint/74270/ https://ir.uitm.edu.my/id/eprint/74270/1/74270.pdf text en public masters Universiti Teknologi MARA, Sabah Faculty of Business and Management Tajuddin, Dewi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Tajuddin, Dewi
topic	Awareness Awareness Employee rights
spellingShingle	Awareness Awareness Employee rights Awang, Ainah Johnny, Clifrich Chuck Sapawi, Najihah Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi
description	This report was prepared and directed with the purpose of understanding customer awareness of SOCSO among employers in Kota Kinabalu, Sabah. The researcher has conceptualized the framework to examine the influence of three independent variables, namely public relations, personal selling and advertisement towards customer awareness as the dependent variable. The respondents were taken from Kota Kinabalu Sabah as the samples to be studied. Employers in Kota Kinabalu that are registered with SOCSO are taken as the population which consists of 29,710 registered employers. Data are collected through personal administration and had 392 valid replies, in which only 380 replies are usable for the purpose of this study. The entire research in examining the effectiveness of promotional tools namely public relations, personal selling, and advertising towards understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah, revealed that only public relations has a significant relationship to be an effective medium in enhancing customers' awareness of SOCSO. The analysis of data also disclosed that personal selling and advertisement are not significant promotional tools to influence customers' awareness on SOCSO. Therefore, researchers observed that SOCSO has to put more effort on personal selling and advertisement activities. They also can choose to focus on public relations activities and minimize cost of personal selling and advertisement activities which is not significant to the customers' preferences towards awareness of SOCSO.
format	Thesis
qualification_level	Master's degree
author	Awang, Ainah Johnny, Clifrich Chuck Sapawi, Najihah
author_facet	Awang, Ainah Johnny, Clifrich Chuck Sapawi, Najihah
author_sort	Awang, Ainah
title	Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi
title_short	Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi
title_full	Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi
title_fullStr	Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi
title_full_unstemmed	Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi
title_sort	understanding awareness of socso among employers in kota kinabalu, sabah / ainah awang, clifrich chuck johnny and najihah sapawi
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/74270/1/74270.pdf
_version_	1783736014929395712

Understanding awareness of SOCSO among employers in Kota Kinabalu, Sabah / Ainah Awang, Clifrich Chuck Johnny and Najihah Sapawi

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