A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil

This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's pr...

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Main Author:	Fabeil, Noor Fzlinda
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Marketing Promotions Life insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf
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id	my-uitm-ir.75380
record_format	uketd_dc
spelling	my-uitm-ir.753802023-03-30T00:24:12Z A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil 2000-10 Fabeil, Noor Fzlinda Marketing Promotions Life insurance This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's products among publics The main objective of this research is to determine the suitable advertising media that able to reduce the lack of public awareness on STMSB and its products, which will increase the demand for STMSB's products. Due to some limitations, such as budget constraints, manpower and time constraints, samples for this research were only selected among people in Kota Bharu, Kelantan. According to the findings that have been gathered, most of the respondents agreed that television able to make them aware on a product or service offered by a company. As the conclusion, STMSB should involve in television advertising actively rather than only advertise its products in certain newspaper and magazine in order to increase the degree of awareness among publics towards its products Besides, STMSB could add other marketing communication tools such as exhibition, seminar and expo, which conducted by its marketing officers. With this, public will able to accept the information from the marketing officers as they have already aware about the products offered by STMSB through advertisement in television. 2000-10 Thesis https://ir.uitm.edu.my/id/eprint/75380/ https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing Promotions Life insurance
spellingShingle	Marketing Promotions Life insurance Fabeil, Noor Fzlinda A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
description	This research is done in order to find the appropriate advertising media of Syarikat Takaful Malaysia Sdn Bhd (STMSB) that able to develop public awareness on its products. The development of this topic is derived from the present problems faced by STMSB, that is lack of awareness on STMSB's products among publics The main objective of this research is to determine the suitable advertising media that able to reduce the lack of public awareness on STMSB and its products, which will increase the demand for STMSB's products. Due to some limitations, such as budget constraints, manpower and time constraints, samples for this research were only selected among people in Kota Bharu, Kelantan. According to the findings that have been gathered, most of the respondents agreed that television able to make them aware on a product or service offered by a company. As the conclusion, STMSB should involve in television advertising actively rather than only advertise its products in certain newspaper and magazine in order to increase the degree of awareness among publics towards its products Besides, STMSB could add other marketing communication tools such as exhibition, seminar and expo, which conducted by its marketing officers. With this, public will able to accept the information from the marketing officers as they have already aware about the products offered by STMSB through advertisement in television.
format	Thesis
qualification_level	Bachelor degree
author	Fabeil, Noor Fzlinda
author_facet	Fabeil, Noor Fzlinda
author_sort	Fabeil, Noor Fzlinda
title	A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_short	A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_full	A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_fullStr	A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_full_unstemmed	A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil
title_sort	research on the appropriate advertising media for syarikat takaful malaysia sdn bhd (stmsb) in developing public awareness on its products / noor fzlinda fabeil
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75380/1/75380.pdf
_version_	1783736049614192640

A research on the appropriate advertising media for Syarikat Takaful Malaysia Sdn Bhd (STMSB) in developing public awareness on its products / Noor Fzlinda Fabeil

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