Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail
A very stiff competition is taking place among the telecommunication operator in our country, as telecommunication industry is a competitive business. Since the growing in telecommunication industry, Telekom Malaysia Berhad is becoming the major telecommunication provider in our country. But, due to...
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2000
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my-uitm-ir.756932023-06-20T00:07:17Z Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail 2000-04 Ismail, Zuraini Telecommunication industry. Telegraph Consumer satisfaction A very stiff competition is taking place among the telecommunication operator in our country, as telecommunication industry is a competitive business. Since the growing in telecommunication industry, Telekom Malaysia Berhad is becoming the major telecommunication provider in our country. But, due to the highly competition from other operators, Telekom is implementing another strategy promotion in order to maintain the position in this industry. Beside that, the major goal of service provider is to give satisfaction to all their customers. This research project is carried out to examine the customer satisfaction through one of strategy promotion that implementing by Telekom, which is door to door sales activity. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/75693/ https://ir.uitm.edu.my/id/eprint/75693/1/75693.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Awang, Zainuddin |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Awang, Zainuddin |
topic |
Telecommunication industry Telegraph Consumer satisfaction |
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Telecommunication industry Telegraph Consumer satisfaction Ismail, Zuraini Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail |
description |
A very stiff competition is taking place among the telecommunication operator in our country, as telecommunication industry is a competitive business. Since the growing in telecommunication industry, Telekom Malaysia Berhad is becoming the major telecommunication provider in our country. But, due to the highly competition from other operators, Telekom is implementing another strategy promotion in order to maintain the position in this industry. Beside that, the major goal of service provider is to give satisfaction to all their customers. This research project is carried out to examine the customer satisfaction through one of strategy promotion that implementing by Telekom, which is door to door sales activity. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Ismail, Zuraini |
author_facet |
Ismail, Zuraini |
author_sort |
Ismail, Zuraini |
title |
Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail |
title_short |
Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail |
title_full |
Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail |
title_fullStr |
Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail |
title_full_unstemmed |
Telekom Malaysia Berhad a study on customer satisfaction through door to door sales activity / Zuraini Ismail |
title_sort |
telekom malaysia berhad a study on customer satisfaction through door to door sales activity / zuraini ismail |
granting_institution |
Universiti Teknologi MARA, Kelantan |
granting_department |
Faculty of Business and Management |
publishDate |
2000 |
url |
https://ir.uitm.edu.my/id/eprint/75693/1/75693.pdf |
_version_ |
1783736072576958464 |