Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin

In the pre-Covid-19 era, tourism was one of the burgeoning and fastest-growing economic sectors globally. Thus, contributing to the economic progress of developing countries such as Malaysia, with one of the flourishing sub-sectors of tourism, ecotourism. It is believed that ecotourism in nature-bas...

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Main Author:	Nordin, Mohammad Ridhwan
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Ecotourism
Online Access:	https://ir.uitm.edu.my/id/eprint/75791/2/75791.pdf
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id	my-uitm-ir.75791
record_format	uketd_dc
spelling	my-uitm-ir.757912023-03-31T01:44:06Z Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin 2022 Nordin, Mohammad Ridhwan Ecotourism In the pre-Covid-19 era, tourism was one of the burgeoning and fastest-growing economic sectors globally. Thus, contributing to the economic progress of developing countries such as Malaysia, with one of the flourishing sub-sectors of tourism, ecotourism. It is believed that ecotourism in nature-based surroundings provides positive and valuable experiences and enhances lives, precisely the quality of life. However, the recent pandemic has affected the previous progress and the future ecotourism trend, especially on the ecotourist future behaviour in protected areas such as National Park. One of Malaysia’s most famous National Parks statistically reported on declining ecotourist arrival before and during the recent pandemic was Kuala Tahan National Park (KTNP). Hence, this study aims to analyse the current perception and the interrelationship between destination image, perceived value, satisfaction, and quality of life of domestic ecotourists at the KTNP. This study introduced new dimensions: pandemic environment image in the destination image construct and health and wellbeing value in the perceived value construct. Both dimensions have not previously been employed in any prior research. Therefore, the structural relationship was explored by examining the integrated framework of the Expectancy-Disconfirmation Theory (EDT) and Bottom-up Spill Over theoretical model, as reflected in the literature review. One hundred fifty valid responses from domestic ecotourists were analysed using SmartPLS 3.2.8 software. Partial least square-structural equation modelling (PLSSEM) and important-performance map analysis (IPMA) was used to gain more insight into the performance of each perceived value dimension. Findings from SEM analysis revealed that destination image has a highly positive relationship with perceived value but vice versa with satisfaction and quality of life. On the other hand, perceived value has a highly significant relationship with satisfaction. Thus, satisfaction also plays a significant relationship in quality of life. 2022 Thesis https://ir.uitm.edu.my/id/eprint/75791/ https://ir.uitm.edu.my/id/eprint/75791/2/75791.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management A. Jamal, Salamiah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	A. Jamal, Salamiah
topic	Ecotourism
spellingShingle	Ecotourism Nordin, Mohammad Ridhwan Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin
description	In the pre-Covid-19 era, tourism was one of the burgeoning and fastest-growing economic sectors globally. Thus, contributing to the economic progress of developing countries such as Malaysia, with one of the flourishing sub-sectors of tourism, ecotourism. It is believed that ecotourism in nature-based surroundings provides positive and valuable experiences and enhances lives, precisely the quality of life. However, the recent pandemic has affected the previous progress and the future ecotourism trend, especially on the ecotourist future behaviour in protected areas such as National Park. One of Malaysia’s most famous National Parks statistically reported on declining ecotourist arrival before and during the recent pandemic was Kuala Tahan National Park (KTNP). Hence, this study aims to analyse the current perception and the interrelationship between destination image, perceived value, satisfaction, and quality of life of domestic ecotourists at the KTNP. This study introduced new dimensions: pandemic environment image in the destination image construct and health and wellbeing value in the perceived value construct. Both dimensions have not previously been employed in any prior research. Therefore, the structural relationship was explored by examining the integrated framework of the Expectancy-Disconfirmation Theory (EDT) and Bottom-up Spill Over theoretical model, as reflected in the literature review. One hundred fifty valid responses from domestic ecotourists were analysed using SmartPLS 3.2.8 software. Partial least square-structural equation modelling (PLSSEM) and important-performance map analysis (IPMA) was used to gain more insight into the performance of each perceived value dimension. Findings from SEM analysis revealed that destination image has a highly positive relationship with perceived value but vice versa with satisfaction and quality of life. On the other hand, perceived value has a highly significant relationship with satisfaction. Thus, satisfaction also plays a significant relationship in quality of life.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Nordin, Mohammad Ridhwan
author_facet	Nordin, Mohammad Ridhwan
author_sort	Nordin, Mohammad Ridhwan
title	Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin
title_short	Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin
title_full	Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin
title_fullStr	Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin
title_full_unstemmed	Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin
title_sort	destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on kuala tahan national park / mohammad ridhwan nordin
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/75791/2/75791.pdf
_version_	1783736082983026688

Destination image, perceived value, satisfaction and quality of life: domestic ecotourist perspective on Kuala Tahan National Park / Mohammad Ridhwan Nordin

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