Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri

The outbreak of the COVID-19 pandemic in March 2020 forced many people to stay at home for a lengthy period, and created new habits among television audiences. With television content being a dominant source of entertainment, the habit of binge watching among audiences has begun to take root. Binge-...

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Main Author:	Ku Nasri, Ku Nur Nasreyzza
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Human behavior Behaviorism Neobehaviorism Behavioral psychology
Online Access:	https://ir.uitm.edu.my/id/eprint/76465/1/76465.pdf
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id	my-uitm-ir.76465
record_format	uketd_dc
spelling	my-uitm-ir.764652023-05-26T07:00:02Z Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri 2022 Ku Nasri, Ku Nur Nasreyzza Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Telecommunication industry. Telegraph The outbreak of the COVID-19 pandemic in March 2020 forced many people to stay at home for a lengthy period, and created new habits among television audiences. With television content being a dominant source of entertainment, the habit of binge watching among audiences has begun to take root. Binge-watching is a style of television watching that continues for several hours. It became a prominent phenomenon after the advent of Netflix. Netflix is an online video streaming service that offers users easy access to films, TV shows, and documentaries. Nonetheless, this habit of binge-watching Netflix content began to affect its users. This study focuses specifically on the effects for students from the Faculty of Film, Theatre, and Animation, UiTM. Based on the Uses and Gratifications Theory (UGT), this study aims to identify the watching habits among these university students, analyse the antecedents of the online video streaming of Netflix content, as well as evaluate the consequences of this binge-watching habit on the students. The data was obtained through an online survey, and a descriptive analysis was conducted to analyse and evaluate the data. The outcomes of this study show that students who binge-watched for hours during the outbreak were able to influence their watching habits and acknowledge a variety of antecedents and consequences of binge-watching on Netflix. 2022 Thesis https://ir.uitm.edu.my/id/eprint/76465/ https://ir.uitm.edu.my/id/eprint/76465/1/76465.pdf text en public masters Universiti Teknologi MARA (UiTM) College of Creative Arts Wan Yahaya., Wan Aida
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Yahaya., Wan Aida
topic	Human behavior Behaviorism Neobehaviorism Behavioral psychology Human behavior Behaviorism Neobehaviorism Behavioral psychology
spellingShingle	Human behavior Behaviorism Neobehaviorism Behavioral psychology Human behavior Behaviorism Neobehaviorism Behavioral psychology Ku Nasri, Ku Nur Nasreyzza Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri
description	The outbreak of the COVID-19 pandemic in March 2020 forced many people to stay at home for a lengthy period, and created new habits among television audiences. With television content being a dominant source of entertainment, the habit of binge watching among audiences has begun to take root. Binge-watching is a style of television watching that continues for several hours. It became a prominent phenomenon after the advent of Netflix. Netflix is an online video streaming service that offers users easy access to films, TV shows, and documentaries. Nonetheless, this habit of binge-watching Netflix content began to affect its users. This study focuses specifically on the effects for students from the Faculty of Film, Theatre, and Animation, UiTM. Based on the Uses and Gratifications Theory (UGT), this study aims to identify the watching habits among these university students, analyse the antecedents of the online video streaming of Netflix content, as well as evaluate the consequences of this binge-watching habit on the students. The data was obtained through an online survey, and a descriptive analysis was conducted to analyse and evaluate the data. The outcomes of this study show that students who binge-watched for hours during the outbreak were able to influence their watching habits and acknowledge a variety of antecedents and consequences of binge-watching on Netflix.
format	Thesis
qualification_level	Master's degree
author	Ku Nasri, Ku Nur Nasreyzza
author_facet	Ku Nasri, Ku Nur Nasreyzza
author_sort	Ku Nasri, Ku Nur Nasreyzza
title	Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri
title_short	Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri
title_full	Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri
title_fullStr	Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri
title_full_unstemmed	Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri
title_sort	trends and implications of binge-watching on uitm students / ku nur nasreyzza ku nasri
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	College of Creative Arts
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/76465/1/76465.pdf
_version_	1783736105058697216

Trends and implications of binge-watching on UiTM students / Ku Nur Nasreyzza Ku Nasri

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