The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad

Online reviews on the travel website or similar digital platforms play a significant role as a reliable source of information for travellers before they purchase the booking at a budget hotel room. Many travellers including young adults can be influenced by the online reviews through the opinions an...

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Main Author:	Muhammad, Nur Hanun
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Indexes (General) Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/76601/1/76601.pdf
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id	my-uitm-ir.76601
record_format	uketd_dc
spelling	my-uitm-ir.766012023-05-29T03:45:42Z The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad 2022 Muhammad, Nur Hanun Indexes (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Hotels. Bed and breakfast accommodations Online reviews on the travel website or similar digital platforms play a significant role as a reliable source of information for travellers before they purchase the booking at a budget hotel room. Many travellers including young adults can be influenced by the online reviews through the opinions and comments from other travellers about the hotel. Throughout the opinions and comments, young adult travellers might consider important factors before making a purchasing decision. In the literature, the important factors that influenced the purchasing decision were discussed by using the significant hotel attributes of online reviews. The hotel attributes were independent variables, namely price, location, cleanliness, room facilities and service; and customers' purchasing decisions as the dependent variable. The study hopes to reduce uncertainty and help young adult travellers to make decisions efficiently between many hotel attributes after going through 5 stages of the decision-making process consisting of 1) problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, 5) post-purchase behaviour. The sample consisted of 386 respondents in the Klang Valley city area selected using the snowball sampling method. Data were obtained by distributing the structured questionnaires to working young adults who had experience using TripAdvisor. Data analysis was carried out using IBM Statistical Packaging for Social Science version 23.0 to answer research objectives and research questions. The result showed price was identified as the most influential hotel attribute among young adult travellers regardless of their stay purpose either leisure or business. 2022 Thesis https://ir.uitm.edu.my/id/eprint/76601/ https://ir.uitm.edu.my/id/eprint/76601/1/76601.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Hotel Management and Tourism Abdul Karim, Kamril Juraidi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Karim, Kamril Juraidi
topic	Indexes (General) Indexes (General) Consumer satisfaction Indexes (General) Indexes (General)
spellingShingle	Indexes (General) Indexes (General) Consumer satisfaction Indexes (General) Indexes (General) Muhammad, Nur Hanun The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
description	Online reviews on the travel website or similar digital platforms play a significant role as a reliable source of information for travellers before they purchase the booking at a budget hotel room. Many travellers including young adults can be influenced by the online reviews through the opinions and comments from other travellers about the hotel. Throughout the opinions and comments, young adult travellers might consider important factors before making a purchasing decision. In the literature, the important factors that influenced the purchasing decision were discussed by using the significant hotel attributes of online reviews. The hotel attributes were independent variables, namely price, location, cleanliness, room facilities and service; and customers' purchasing decisions as the dependent variable. The study hopes to reduce uncertainty and help young adult travellers to make decisions efficiently between many hotel attributes after going through 5 stages of the decision-making process consisting of 1) problem recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, 5) post-purchase behaviour. The sample consisted of 386 respondents in the Klang Valley city area selected using the snowball sampling method. Data were obtained by distributing the structured questionnaires to working young adults who had experience using TripAdvisor. Data analysis was carried out using IBM Statistical Packaging for Social Science version 23.0 to answer research objectives and research questions. The result showed price was identified as the most influential hotel attribute among young adult travellers regardless of their stay purpose either leisure or business.
format	Thesis
qualification_level	Master's degree
author	Muhammad, Nur Hanun
author_facet	Muhammad, Nur Hanun
author_sort	Muhammad, Nur Hanun
title	The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
title_short	The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
title_full	The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
title_fullStr	The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
title_full_unstemmed	The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad
title_sort	relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of tripadvisor / nur hanun muhammad
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel Management and Tourism
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/76601/1/76601.pdf
_version_	1783736113320427520

The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad

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