Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar

Malaysia is blessed with the vast natural gas reserve and with the available technology this gas is used as a viable alternative to petrol. Despite the early introduction of NGV, motorists in general are not very keen to explore the opportunity simply because of lack of knowledge on the subject, wro...

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Main Authors:	Anggang, Mohd Ghazali, Nadzar, Mohd Lutfi
Format:	Thesis
Language:	English
Published:	2006
Subjects:	Petroleum industry and trade
Online Access:	https://ir.uitm.edu.my/id/eprint/77141/1/77141.pdf
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id	my-uitm-ir.77141
record_format	uketd_dc
spelling	my-uitm-ir.771412023-07-05T07:58:52Z Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar 2006 Anggang, Mohd Ghazali Nadzar, Mohd Lutfi Petroleum industry and trade Marketing research. Marketing research companies. Sales forecasting Malaysia is blessed with the vast natural gas reserve and with the available technology this gas is used as a viable alternative to petrol. Despite the early introduction of NGV, motorists in general are not very keen to explore the opportunity simply because of lack of knowledge on the subject, wrong technical perception, lack of marketing promotion and no serious efforts on the part of the authority to promote NGV. Knowing all the concerns of the motorists as well as the limitation of the product we should be able to formulate a strategy on how to increase the use of NGV in Malaysia thus reducing the dependency on the petrol. 2006 Thesis https://ir.uitm.edu.my/id/eprint/77141/ https://ir.uitm.edu.my/id/eprint/77141/1/77141.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School T.K. Muthu Koya Thangal, Thahira Bibi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	T.K. Muthu Koya Thangal, Thahira Bibi
topic	Petroleum industry and trade Petroleum industry and trade
spellingShingle	Petroleum industry and trade Petroleum industry and trade Anggang, Mohd Ghazali Nadzar, Mohd Lutfi Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar
description	Malaysia is blessed with the vast natural gas reserve and with the available technology this gas is used as a viable alternative to petrol. Despite the early introduction of NGV, motorists in general are not very keen to explore the opportunity simply because of lack of knowledge on the subject, wrong technical perception, lack of marketing promotion and no serious efforts on the part of the authority to promote NGV. Knowing all the concerns of the motorists as well as the limitation of the product we should be able to formulate a strategy on how to increase the use of NGV in Malaysia thus reducing the dependency on the petrol.
format	Thesis
qualification_level	Master's degree
author	Anggang, Mohd Ghazali Nadzar, Mohd Lutfi
author_facet	Anggang, Mohd Ghazali Nadzar, Mohd Lutfi
author_sort	Anggang, Mohd Ghazali
title	Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar
title_short	Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar
title_full	Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar
title_fullStr	Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar
title_full_unstemmed	Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar
title_sort	marketing of ngv in malaysia : with particular reference in johor bahru / mohd ghazali anggang and mohd lutfi nadzar
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/77141/1/77141.pdf
_version_	1783736138770415616

Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar

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