Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur

San Francisco Coffee is a local gourmet coffee joint and a direct competitor to international coffee joint such as Starbucks and Coffee Bean. They are sharing a similar business model and were established within the same time frame. However, San Francisco Coffee is the slowest in terms of business l...

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Bibliographic Details
Main Author:	Mohamad Fakhrur, Ahmad Azwan
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Restaurants cafeterias tearooms etc.
Online Access:	https://ir.uitm.edu.my/id/eprint/77457/1/77457.pdf
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id	my-uitm-ir.77457
record_format	uketd_dc
spelling	my-uitm-ir.774572023-05-19T09:01:41Z Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur 2016 Mohamad Fakhrur, Ahmad Azwan Restaurants, cafeterias, tearooms, etc. San Francisco Coffee is a local gourmet coffee joint and a direct competitor to international coffee joint such as Starbucks and Coffee Bean. They are sharing a similar business model and were established within the same time frame. However, San Francisco Coffee is the slowest in terms of business location and sales revenue. One finding stated that San Francisco Coffee was the less preferred coffee joint by the customers. The aim of this study is to identify the attributes that lead to customer satisfaction and their behavioural intention to the restaurant attributes in San Francisco Coffee and how these attributes have an effect on customer satisfaction and behavioural intention. Pearson Correlation and Multiple Regression were used in getting more insight of the relationship. Findings showed the restaurant attributes has a positive relationship to customer satisfaction and behavioural intention. The findings would certainly help San Francisco Coffee and other coffee joint operators to plan on new strategies which can help in increasing the level of customer satisfaction and to bring out positive behavioural intention. 2016 Thesis https://ir.uitm.edu.my/id/eprint/77457/ https://ir.uitm.edu.my/id/eprint/77457/1/77457.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Chang Abdullah, Flora Shumin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Chang Abdullah, Flora Shumin
topic	Restaurants cafeterias tearooms etc.
spellingShingle	Restaurants cafeterias tearooms etc. Mohamad Fakhrur, Ahmad Azwan Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur
description	San Francisco Coffee is a local gourmet coffee joint and a direct competitor to international coffee joint such as Starbucks and Coffee Bean. They are sharing a similar business model and were established within the same time frame. However, San Francisco Coffee is the slowest in terms of business location and sales revenue. One finding stated that San Francisco Coffee was the less preferred coffee joint by the customers. The aim of this study is to identify the attributes that lead to customer satisfaction and their behavioural intention to the restaurant attributes in San Francisco Coffee and how these attributes have an effect on customer satisfaction and behavioural intention. Pearson Correlation and Multiple Regression were used in getting more insight of the relationship. Findings showed the restaurant attributes has a positive relationship to customer satisfaction and behavioural intention. The findings would certainly help San Francisco Coffee and other coffee joint operators to plan on new strategies which can help in increasing the level of customer satisfaction and to bring out positive behavioural intention.
format	Thesis
qualification_level	Master's degree
author	Mohamad Fakhrur, Ahmad Azwan
author_facet	Mohamad Fakhrur, Ahmad Azwan
author_sort	Mohamad Fakhrur, Ahmad Azwan
title	Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur
title_short	Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur
title_full	Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur
title_fullStr	Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur
title_full_unstemmed	Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur
title_sort	restaurant attributes on customer satisfaction and behaviour intention: a case study of san francisco coffee / ahmad azwan mohamad fakhrur
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/77457/1/77457.pdf
_version_	1783736154676264960

Restaurant attributes on customer satisfaction and behaviour intention: a case study of San Francisco Coffee / Ahmad Azwan Mohamad Fakhrur

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