Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah

Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product tha...

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Bibliographic Details
Main Author:	Buliah, Anis Liyana
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Travel and state Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf
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id	my-uitm-ir.77464
record_format	uketd_dc
spelling	my-uitm-ir.774642023-05-19T08:59:39Z Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah 2016 Buliah, Anis Liyana Travel and state. Tourism Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product that tourist purchases. Therefore, the aim of this study is to examine the interrelationship between tourist shopping preferences, tourist demographic, and tourist shopping styles during their visit to Kuala Lumpur. This study adapts quantitative data collection method, whereby 471 tourists had participated. Administrative questionnaires were distributed personally and the mall intercept surveys had been used to conduct this study. The data was analyzed by using the Statistical Program for the Social Science (SPSS) to answer the research objectives and research questions. The findings revealed that there is significant relationship between demographic characteristics and tourist preferences towards tourist's shopping style. Both local and international tourists prefer to buy clothing while they are in Kuala Lumpur. In terms of their shopping styles, the international tourists tend to be Novelty-seeking and local tourists tend to be Price Conscious, "Value for Money" during their shopping. The study concludes that understanding the tourist shopping styles according to their preferences and demographic characteristics is beneficial for tourism and retail industry. 2016 Thesis https://ir.uitm.edu.my/id/eprint/77464/ https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Azmi, Azila
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Azmi, Azila
topic	Travel and state Tourism
spellingShingle	Travel and state Tourism Buliah, Anis Liyana Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
description	Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product that tourist purchases. Therefore, the aim of this study is to examine the interrelationship between tourist shopping preferences, tourist demographic, and tourist shopping styles during their visit to Kuala Lumpur. This study adapts quantitative data collection method, whereby 471 tourists had participated. Administrative questionnaires were distributed personally and the mall intercept surveys had been used to conduct this study. The data was analyzed by using the Statistical Program for the Social Science (SPSS) to answer the research objectives and research questions. The findings revealed that there is significant relationship between demographic characteristics and tourist preferences towards tourist's shopping style. Both local and international tourists prefer to buy clothing while they are in Kuala Lumpur. In terms of their shopping styles, the international tourists tend to be Novelty-seeking and local tourists tend to be Price Conscious, "Value for Money" during their shopping. The study concludes that understanding the tourist shopping styles according to their preferences and demographic characteristics is beneficial for tourism and retail industry.
format	Thesis
qualification_level	Master's degree
author	Buliah, Anis Liyana
author_facet	Buliah, Anis Liyana
author_sort	Buliah, Anis Liyana
title	Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_short	Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_full	Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_fullStr	Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_full_unstemmed	Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
title_sort	shopping styles and preferences among local and international tourists in kuala lumpur / anis liyana buliah
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf
_version_	1783736155166998528

Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah

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