Shopping styles and preferences among local and international tourists in Kuala Lumpur / Anis Liyana Buliah
Shopping is one of the tourist's favourite activities and has become a significant economic contributor to the tourism and retail industry. Tourist tends to look for souvenir and purchase it as a symbol and memory of their vacation or trip. However, souvenir is no longer the primary product tha...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/77464/1/77464.pdf |
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