Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin

Contributions by government-linked companies (GLCs) to national development once threatened by multiple types of crises, which have the probability of tarnishing reputation and stakeholders' trust. This study aims to investigate the significance of public relations excellence in managing crisis...

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Main Author:	Mat Tazin, Saidathul Nizah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Corporate organization Corporate governance
Online Access:	https://ir.uitm.edu.my/id/eprint/82222/1/82222.pdf
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id	my-uitm-ir.82222
record_format	uketd_dc
spelling	my-uitm-ir.822222024-01-30T01:22:09Z Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin 2018 Mat Tazin, Saidathul Nizah Corporate organization. Corporate governance Public relations. Industrial publicity. HX Socialism. Communism. Anarchism Contributions by government-linked companies (GLCs) to national development once threatened by multiple types of crises, which have the probability of tarnishing reputation and stakeholders' trust. This study aims to investigate the significance of public relations excellence in managing crisis communication in Tenaga Nasional Berhad (TNB), an organisation involved in the Government Linked Company Transformation Program (GLCTP) to deliver high performance. TNB has experienced several crises since its establishment. The objectives of this study are to examine what is management’s acceptance of public relations empowerment in crisis management, to explain the strategic management approach in crisis communication management by the Corporate Communication Department, to assess the effectiveness of crisis communication in TNB through a comparison of organisational response to stakeholder reactions and to recommend the best practices of crisis communication management in TNB. This study analyses the crisis communication process in TNB and will be a reference to develop strategic crisis communication planning in organisations in Malaysia, especially GLCs.This study is an intrinsic case study to better understand a particular case in its world context (in Denzin & Lincoln, 2000 & Yin, 2011). It focuses on selected generic characteristics of the Excellence Theory (Grunig, 1992) to study public relations practice in crisis communication management. Herrero-Gonzalez and Pratt’s (1996) Integrated Symmetrical model is applied as a theoretical framework for crisis communication management. 2018 Thesis https://ir.uitm.edu.my/id/eprint/82222/ https://ir.uitm.edu.my/id/eprint/82222/1/82222.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Communication and Media Studies Kaur, Kiranjit
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Kaur, Kiranjit
topic	Corporate organization Corporate governance Corporate organization Corporate governance Corporate organization Corporate governance
spellingShingle	Corporate organization Corporate governance Corporate organization Corporate governance Corporate organization Corporate governance Mat Tazin, Saidathul Nizah Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin
description	Contributions by government-linked companies (GLCs) to national development once threatened by multiple types of crises, which have the probability of tarnishing reputation and stakeholders' trust. This study aims to investigate the significance of public relations excellence in managing crisis communication in Tenaga Nasional Berhad (TNB), an organisation involved in the Government Linked Company Transformation Program (GLCTP) to deliver high performance. TNB has experienced several crises since its establishment. The objectives of this study are to examine what is management’s acceptance of public relations empowerment in crisis management, to explain the strategic management approach in crisis communication management by the Corporate Communication Department, to assess the effectiveness of crisis communication in TNB through a comparison of organisational response to stakeholder reactions and to recommend the best practices of crisis communication management in TNB. This study analyses the crisis communication process in TNB and will be a reference to develop strategic crisis communication planning in organisations in Malaysia, especially GLCs.This study is an intrinsic case study to better understand a particular case in its world context (in Denzin & Lincoln, 2000 & Yin, 2011). It focuses on selected generic characteristics of the Excellence Theory (Grunig, 1992) to study public relations practice in crisis communication management. Herrero-Gonzalez and Pratt’s (1996) Integrated Symmetrical model is applied as a theoretical framework for crisis communication management.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mat Tazin, Saidathul Nizah
author_facet	Mat Tazin, Saidathul Nizah
author_sort	Mat Tazin, Saidathul Nizah
title	Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin
title_short	Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin
title_full	Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin
title_fullStr	Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin
title_full_unstemmed	Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin
title_sort	public relations excellence in crisis communication management: a case study in tenaga nasional berhad / saidathul nizah mat tazin
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Communication and Media Studies
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/82222/1/82222.pdf
_version_	1794191924853211136

Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin

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