Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim
Business environment is highly competitive especially for the low entry barrier industry such as F&B industry, characterized by low high-tech involvement. As a result, the industry draws high number of players competing for the target markets. In order to sustain the business as well as to impro...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82691/1/82691.pdf |
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