The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
Authentic personal branding emerges from academic librarians’ true characters, values, strengths, uniqueness, and genius that in the end are about sustainability, authenticity, consistency, and the memorable personal brand. This quantitative study aims to identify the dimension, factors and examine...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/83137/1/83137.pdf |
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