The moderating role of price sensitivity and social norm in understanding customer loyalty among passengers of low-cost carriers in Malaysia / Zulkiffly Abd. Aziz
Given the intense competition and market liberalisation in low-cost carrier industry in the country, customer loyalty has become a vital concern for low cost carrier. Thus, low-cost carriers are making efforts to maintain loyalty among their existing customers and attract new ones in order to achiev...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/83255/1/83255.pdf |
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