The impact of electronic word of mouth on consumer purchase intention: a mediating effect of attitudes towards information acceptance among generation Y / Wan Farha Wan Zulkiffli
The innovation of Internet has led to revolution of consumer behavior and purchase intention throughout the consumer decision making process. It provides a huge opportunity for businesses to anticipate the increasing value of online retail. Particularly in Malaysia, the number of Internet users has...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84013/1/84013.pdf |
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