Blue ocean strategy environmental variables, and performance of four and five stars hotel in Kuala Lumpur, Selangor, and Putrajaya, Malaysia / Mohd Farih Mat Yasin
Attaining remarkable performance is one of the essential goals of any hotel due to worldwide rivalry. A successful organization continually reinvents strategies in order to gain better performance and competitive advantages in today‟s dynamic competition. Understanding important environmental factor...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/87178/1/87178.pdf |
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