Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman

Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon...

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Main Author:	Juman, Marie Jane
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Environmental aspects Green marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf
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id	my-uitm-ir.88608
record_format	uketd_dc
spelling	my-uitm-ir.886082024-02-02T09:51:38Z Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman 2013 Juman, Marie Jane Environmental aspects. Green marketing Consumer satisfaction Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993). 2013 Thesis https://ir.uitm.edu.my/id/eprint/88608/ https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Environmental aspects Green marketing Consumer satisfaction
spellingShingle	Environmental aspects Green marketing Consumer satisfaction Juman, Marie Jane Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
description	Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993).
format	Thesis
qualification_level	Bachelor degree
author	Juman, Marie Jane
author_facet	Juman, Marie Jane
author_sort	Juman, Marie Jane
title	Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_short	Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_full	Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_fullStr	Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_full_unstemmed	Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_sort	factors that influence customers to purchase green food products: a case study in kuching, sarawak / marie jane juman
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf
_version_	1794192132663148544

Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman

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