An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman

This research explores the level of awareness among Malaysian adults regarding online banking security. With the crowd of people using online banking, it is also one of the most effective ways for hackers to steal and scam people through the platform. Thus, this study to examine the level of user kn...

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Main Author: Abd Rahman, Nur Afiqah
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88892/1/88892.pdf
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spelling my-uitm-ir.888922024-04-05T01:36:55Z An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman 2023 Abd Rahman, Nur Afiqah HM Sociology This research explores the level of awareness among Malaysian adults regarding online banking security. With the crowd of people using online banking, it is also one of the most effective ways for hackers to steal and scam people through the platform. Thus, this study to examine the level of user knowledge about Online Banking Security among Malaysian and to create effectiveness advertising campaigns that are able to spread awareness about Online Banking Security This study used a quantitative technique to collect and analyze data on the awareness of Malaysian adults about Internet banking in Melaka. The findings has been revealed that many people are agreed that Malaysia needs more aware of the online banking awareness and this awareness can be spread to a creative advertising campaign. The implications of this study suggest to make a brand logo for the campaign to make the public remembers and maintain the look and feel for the poster of the campaign to make people feel the vibe and understand that the advertising is continuous and relatable. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88892/ https://ir.uitm.edu.my/id/eprint/88892/1/88892.pdf text en public degree Universiti Teknologi MARA, Melaka College of Creative Arts
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic HM Sociology
spellingShingle HM Sociology
Abd Rahman, Nur Afiqah
An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
description This research explores the level of awareness among Malaysian adults regarding online banking security. With the crowd of people using online banking, it is also one of the most effective ways for hackers to steal and scam people through the platform. Thus, this study to examine the level of user knowledge about Online Banking Security among Malaysian and to create effectiveness advertising campaigns that are able to spread awareness about Online Banking Security This study used a quantitative technique to collect and analyze data on the awareness of Malaysian adults about Internet banking in Melaka. The findings has been revealed that many people are agreed that Malaysia needs more aware of the online banking awareness and this awareness can be spread to a creative advertising campaign. The implications of this study suggest to make a brand logo for the campaign to make the public remembers and maintain the look and feel for the poster of the campaign to make people feel the vibe and understand that the advertising is continuous and relatable.
format Thesis
qualification_level Bachelor degree
author Abd Rahman, Nur Afiqah
author_facet Abd Rahman, Nur Afiqah
author_sort Abd Rahman, Nur Afiqah
title An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
title_short An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
title_full An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
title_fullStr An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
title_full_unstemmed An advertising campaign for online banking security awareness among Malaysian adults / Nur Afiqah Abd Rahman
title_sort advertising campaign for online banking security awareness among malaysian adults / nur afiqah abd rahman
granting_institution Universiti Teknologi MARA, Melaka
granting_department College of Creative Arts
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/88892/1/88892.pdf
_version_ 1804889798549176320