A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan

The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards cust...

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Bibliographic Details
Main Author:	Adenan, Noridah
Format:	Thesis
Language:	English
Published:	2007
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf
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id	my-uitm-ir.90273
record_format	uketd_dc
spelling	my-uitm-ir.902732024-03-19T05:37:20Z A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan 2007 Adenan, Noridah H Social Sciences (General) Study and teaching. Research The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction. 2007 Thesis https://ir.uitm.edu.my/id/eprint/90273/ https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf text en public degree Universiti Teknologi MARA Sarawak Bachelor Of Business Administration (Honours) (Marketing)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Adenan, Noridah A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
description	The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction.
format	Thesis
qualification_level	Bachelor degree
author	Adenan, Noridah
author_facet	Adenan, Noridah
author_sort	Adenan, Noridah
title	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_short	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_full	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_fullStr	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_full_unstemmed	A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_sort	comparative study on online marketing between airasia and malaysian airline system (mas): the perspective of unimas’s staff / noridah adenan
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Bachelor Of Business Administration (Honours) (Marketing)
publishDate	2007
url	https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf
_version_	1794192238962540544

A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan

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