Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin

This study is to determine the acceptance of investor towards Maybank Gold Investment (MGIA) passbook account at Maybank Satok Branch. The factors for independent variables are awareness on MGIA, the benefits of investing in MGIA, investor perception and investor satisfaction towards MGIA are expec...

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Main Author: Mamin, Azhiary
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/90420/1/90420.pdf
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spelling my-uitm-ir.904202024-03-21T01:06:13Z Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin 2011 Mamin, Azhiary Consumer satisfaction Research This study is to determine the acceptance of investor towards Maybank Gold Investment (MGIA) passbook account at Maybank Satok Branch. The factors for independent variables are awareness on MGIA, the benefits of investing in MGIA, investor perception and investor satisfaction towards MGIA are expected to influence the investor acceptance towards MGIA. Pearson correlation analysis is used to determine the difference between independent and dependent variables. The finding reveals that all independent variables do influence the investor acceptance on MGIA. Reliability, frequency and descriptive analysis also used and based on the finding of analysis, it seem that majority of the respondents come from those age 20-50 years old with income range from RM2001 to RM5000. This indicates that this group are satisfied and accept Gold Investment at Maybank Satok Branch. 2011 Thesis https://ir.uitm.edu.my/id/eprint/90420/ https://ir.uitm.edu.my/id/eprint/90420/1/90420.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Consumer satisfaction
Research
spellingShingle Consumer satisfaction
Research
Mamin, Azhiary
Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin
description This study is to determine the acceptance of investor towards Maybank Gold Investment (MGIA) passbook account at Maybank Satok Branch. The factors for independent variables are awareness on MGIA, the benefits of investing in MGIA, investor perception and investor satisfaction towards MGIA are expected to influence the investor acceptance towards MGIA. Pearson correlation analysis is used to determine the difference between independent and dependent variables. The finding reveals that all independent variables do influence the investor acceptance on MGIA. Reliability, frequency and descriptive analysis also used and based on the finding of analysis, it seem that majority of the respondents come from those age 20-50 years old with income range from RM2001 to RM5000. This indicates that this group are satisfied and accept Gold Investment at Maybank Satok Branch.
format Thesis
qualification_level Bachelor degree
author Mamin, Azhiary
author_facet Mamin, Azhiary
author_sort Mamin, Azhiary
title Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin
title_short Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin
title_full Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin
title_fullStr Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin
title_full_unstemmed Case study: the acceptance of investor towards Maybank Gold Investment passbook account / Azhiary Mamin
title_sort case study: the acceptance of investor towards maybank gold investment passbook account / azhiary mamin
granting_institution Universiti Teknologi MARA, Sarawak
granting_department Faculty of Business management
publishDate 2011
url https://ir.uitm.edu.my/id/eprint/90420/1/90420.pdf
_version_ 1804889822141087744