Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken

Internet shopping is great revolution era of globalization electronic marketing. Over the period of time maximum business organizations are running with technological revolution. Online shopping is convenience and trend among consumer, especially young consumers. Moreover, the prevalence of online s...

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Main Author:	Seken, Siti Rogayah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/90437/1/90437.pdf
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id	my-uitm-ir.90437
record_format	uketd_dc
spelling	my-uitm-ir.904372024-03-21T01:15:10Z Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken 2018 Seken, Siti Rogayah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Internet shopping is great revolution era of globalization electronic marketing. Over the period of time maximum business organizations are running with technological revolution. Online shopping is convenience and trend among consumer, especially young consumers. Moreover, the prevalence of online shopping has raised the interest of retailers to focus on this area. Therefore, this study was to identify the factors affecting purchase intention of online shopping among young consumers. Young consumers aged between 18 and 37 were selected as a subject of analysis. 292 out of 300 sets of questionnaires distributed were valid for coding and analyzing. Collected data were then analyzed using SPSS version 24.0 to examine the model fits and answer research questions. The conclusion can be represented that perceived ease of use, perceived usefulness, perceived risk and trust significant positively influence online purchase intention. Finding also discovered that purchase intention significant positively influence online shopping behavior. For future research, sample from senior citizens and other variables that related to online shopping were to be included to minimize sampling bias. 2018 Thesis https://ir.uitm.edu.my/id/eprint/90437/ https://ir.uitm.edu.my/id/eprint/90437/1/90437.pdf text en public degree Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce Seken, Siti Rogayah Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken
description	Internet shopping is great revolution era of globalization electronic marketing. Over the period of time maximum business organizations are running with technological revolution. Online shopping is convenience and trend among consumer, especially young consumers. Moreover, the prevalence of online shopping has raised the interest of retailers to focus on this area. Therefore, this study was to identify the factors affecting purchase intention of online shopping among young consumers. Young consumers aged between 18 and 37 were selected as a subject of analysis. 292 out of 300 sets of questionnaires distributed were valid for coding and analyzing. Collected data were then analyzed using SPSS version 24.0 to examine the model fits and answer research questions. The conclusion can be represented that perceived ease of use, perceived usefulness, perceived risk and trust significant positively influence online purchase intention. Finding also discovered that purchase intention significant positively influence online shopping behavior. For future research, sample from senior citizens and other variables that related to online shopping were to be included to minimize sampling bias.
format	Thesis
qualification_level	Bachelor degree
author	Seken, Siti Rogayah
author_facet	Seken, Siti Rogayah
author_sort	Seken, Siti Rogayah
title	Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken
title_short	Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken
title_full	Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken
title_fullStr	Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken
title_full_unstemmed	Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken
title_sort	factors affecting purchase intention of online shopping among young consumers / siti rogayah seken
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/90437/1/90437.pdf
_version_	1804889822391697408

Factors affecting purchase intention of online shopping among young consumers / Siti Rogayah Seken

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