Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad

Sarawak Malay women entrepreneur’ have become very necessary players in the entrepreneurial field. These arise in Sarawak Malay women entrepreneurs specifically in cottage industries such as Multilayered Cakes. However, women entrepreneurs cannot free themselves from such obstacles. Hence, they beco...

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Main Author:	Mohamad, Masyantie
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/90933/1/90933.pdf
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id	my-uitm-ir.90933
record_format	uketd_dc
spelling	my-uitm-ir.909332024-03-22T03:12:13Z Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad 2014 Mohamad, Masyantie H Social Sciences (General) Study and teaching. Research Sarawak Malay women entrepreneur’ have become very necessary players in the entrepreneurial field. These arise in Sarawak Malay women entrepreneurs specifically in cottage industries such as Multilayered Cakes. However, women entrepreneurs cannot free themselves from such obstacles. Hence, they become socially andfinancially independent by working or opening their own businesses for their benefit and wellbeing without real prospectsforfinancial independence. This research aims are to examine the entrepreneurial motivations; challenges faced and the framework with regards to start-up motivation and challenges by Sarawak Malay women. These research using qualitative study to understand the challenges and the motivational factor. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve personal motivation andfinancial motivation. Thus, the various challenges they faced both personally and in business itself during the various stages of business development are credit or capital access, lack of business knowledge, employment, land or premise access, increasing in prices, taxes and tariffs, and lack offinancial or operational management. 2014 Thesis https://ir.uitm.edu.my/id/eprint/90933/ https://ir.uitm.edu.my/id/eprint/90933/1/90933.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Mohamad, Masyantie Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad
description	Sarawak Malay women entrepreneur’ have become very necessary players in the entrepreneurial field. These arise in Sarawak Malay women entrepreneurs specifically in cottage industries such as Multilayered Cakes. However, women entrepreneurs cannot free themselves from such obstacles. Hence, they become socially andfinancially independent by working or opening their own businesses for their benefit and wellbeing without real prospectsforfinancial independence. This research aims are to examine the entrepreneurial motivations; challenges faced and the framework with regards to start-up motivation and challenges by Sarawak Malay women. These research using qualitative study to understand the challenges and the motivational factor. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve personal motivation andfinancial motivation. Thus, the various challenges they faced both personally and in business itself during the various stages of business development are credit or capital access, lack of business knowledge, employment, land or premise access, increasing in prices, taxes and tariffs, and lack offinancial or operational management.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad, Masyantie
author_facet	Mohamad, Masyantie
author_sort	Mohamad, Masyantie
title	Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad
title_short	Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad
title_full	Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad
title_fullStr	Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad
title_full_unstemmed	Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad
title_sort	sarawak malay women entrepreneur’s experience in a multilayered cake business: qualitative study / masyantie mohamad
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Faculty of Business Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/90933/1/90933.pdf
_version_	1804889830751993856

Sarawak Malay women entrepreneur’s experience in a multilayered cake business: qualitative study / Masyantie Mohamad

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