A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak

Takaful was fast growing industry in Islamic world and it has attained 20% growth in its very beginning phase. The aim of this study was to identify the factors that influence the preference of government workers towards Takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan (PSUKNS). Demand on Taka...

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Main Author: Abd Razak, Nur Shahira
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/91004/1/91004.pdf
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spelling my-uitm-ir.910042024-03-07T07:02:34Z A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak 2017 Abd Razak, Nur Shahira Insurance Government insurance Takaful was fast growing industry in Islamic world and it has attained 20% growth in its very beginning phase. The aim of this study was to identify the factors that influence the preference of government workers towards Takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan (PSUKNS). Demand on Takaful was used as the dependent variable in this study, while the three independent variables which have been used were customer perception, customer acceptance and service quality. According to PSUKNS, the workers preferred conventional insurance if compared with Takaful. Hence, this study will revealed on the factors that will influence the workers in selecting Takaful instead of conventional insurance. This study was based on primary data where data collected through questionnaires. Statistical Package for Social Science (SPSS) Interactive software package was used for tested and analysed the data collected. Data gathered have been analysed through frequency analysis, reliability test, descriptive analysis, Pearson correlation coefficient analysis and multiple regression analysis. Through this study it revealed that all the independent variables significantly associated in demand on Takaful. However, demand on Takaful was significantly explained through customer perception compared to other factors like service quality and customer acceptance. 2017 Thesis https://ir.uitm.edu.my/id/eprint/91004/ https://ir.uitm.edu.my/id/eprint/91004/1/91004.pdf text en public degree Universiti Teknologi MARA, Johor Faculty of Business Management Zainal Abidin, Rabiatul Alawiyah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Zainal Abidin, Rabiatul Alawiyah
topic Insurance
Government insurance
spellingShingle Insurance
Government insurance
Abd Razak, Nur Shahira
A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak
description Takaful was fast growing industry in Islamic world and it has attained 20% growth in its very beginning phase. The aim of this study was to identify the factors that influence the preference of government workers towards Takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan (PSUKNS). Demand on Takaful was used as the dependent variable in this study, while the three independent variables which have been used were customer perception, customer acceptance and service quality. According to PSUKNS, the workers preferred conventional insurance if compared with Takaful. Hence, this study will revealed on the factors that will influence the workers in selecting Takaful instead of conventional insurance. This study was based on primary data where data collected through questionnaires. Statistical Package for Social Science (SPSS) Interactive software package was used for tested and analysed the data collected. Data gathered have been analysed through frequency analysis, reliability test, descriptive analysis, Pearson correlation coefficient analysis and multiple regression analysis. Through this study it revealed that all the independent variables significantly associated in demand on Takaful. However, demand on Takaful was significantly explained through customer perception compared to other factors like service quality and customer acceptance.
format Thesis
qualification_level Bachelor degree
author Abd Razak, Nur Shahira
author_facet Abd Razak, Nur Shahira
author_sort Abd Razak, Nur Shahira
title A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak
title_short A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak
title_full A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak
title_fullStr A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak
title_full_unstemmed A study on the factors influencing government workers preference towards selecting takaful in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nur Shahira Abd Razak
title_sort study on the factors influencing government workers preference towards selecting takaful in pejabat setiausaha kerajaan negeri sembilan / nur shahira abd razak
granting_institution Universiti Teknologi MARA, Johor
granting_department Faculty of Business Management
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/91004/1/91004.pdf
_version_ 1794192250824032256