The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin

Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is f...

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Bibliographic Details
Main Author:	Awang Hussin, Awang Suffian
Format:	Thesis
Language:	English
Published:	2004
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf
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id	my-uitm-ir.92583
record_format	uketd_dc
spelling	my-uitm-ir.925832024-03-14T02:46:20Z The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin 2004 Awang Hussin, Awang Suffian H Social Sciences (General) Study and teaching. Research Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is facing difficulty in managing their adverting and promotion activities in order to increase the selling of the album and enhance the popularity of their artists in our local market. This project examines the marketing problems currently faced by the company and to offer solutions and recommendations to the company. This study involves examinations ofthe effectiveness of advertising, promotions activities and analyzes the customer satisfaction toward their product. 2004 Thesis https://ir.uitm.edu.my/id/eprint/92583/ https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf text en public degree Universiti Teknologi MARA Sarawak Bachelor Of Business Administration (Honours) (Marketing)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Awang Hussin, Awang Suffian The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
description	Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is facing difficulty in managing their adverting and promotion activities in order to increase the selling of the album and enhance the popularity of their artists in our local market. This project examines the marketing problems currently faced by the company and to offer solutions and recommendations to the company. This study involves examinations ofthe effectiveness of advertising, promotions activities and analyzes the customer satisfaction toward their product.
format	Thesis
qualification_level	Bachelor degree
author	Awang Hussin, Awang Suffian
author_facet	Awang Hussin, Awang Suffian
author_sort	Awang Hussin, Awang Suffian
title	The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_short	The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_full	The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_fullStr	The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_full_unstemmed	The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_sort	effectiveness of advertising and promotion activities: a case study of z.m records, kuching (da last matazz) / awang suffian awang hussin
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Bachelor Of Business Administration (Honours) (Marketing)
publishDate	2004
url	https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf
_version_	1794192278751805440

The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin

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