A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar

Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions...

Full description

Saved in:

Bibliographic Details
Main Author:	Haji Annuar, Noraslin
Format:	Thesis
Language:	English
Published:	2007
Subjects:	H Social Sciences (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.92690
record_format	uketd_dc
spelling	my-uitm-ir.926902024-03-22T07:26:46Z A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar 2007 Haji Annuar, Noraslin H Social Sciences (General) Study and teaching. Research Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions consumers use to evaluate competing marketing programs and make purchase decisions. In this project paper, we are studying the private sector’s perceptions towards CMM and using the Reader Digest Trusted Brand Survey, the six core qualities is used to determine the level of preferences that HR Managers have in each attributes. The finding of the survey shows that CMM’s image as a professional training provider is recognized by the private sectors and can be trusted to deliver training programs for them. The findings also show that CMM have very close competition with its existing competitor and the most important factor that HR Managers consider as important when selecting training provider is the relevancy and quality of training programs for their organization. The finding also indicate that most HR Managers would attend or nominate their staff for training and this shows that CMM has good potential to penetrate the private sector’s market. 2007 Thesis https://ir.uitm.edu.my/id/eprint/92690/ https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf text en public degree Universiti Teknologi MARA Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	H Social Sciences (General) H Social Sciences (General)
spellingShingle	H Social Sciences (General) H Social Sciences (General) Haji Annuar, Noraslin A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
description	Product positioning involves tailoring an e ntire m arketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. The key to product positioning is understanding the dimensions consumers use to evaluate competing marketing programs and make purchase decisions. In this project paper, we are studying the private sector’s perceptions towards CMM and using the Reader Digest Trusted Brand Survey, the six core qualities is used to determine the level of preferences that HR Managers have in each attributes. The finding of the survey shows that CMM’s image as a professional training provider is recognized by the private sectors and can be trusted to deliver training programs for them. The findings also show that CMM have very close competition with its existing competitor and the most important factor that HR Managers consider as important when selecting training provider is the relevancy and quality of training programs for their organization. The finding also indicate that most HR Managers would attend or nominate their staff for training and this shows that CMM has good potential to penetrate the private sector’s market.
format	Thesis
qualification_level	Bachelor degree
author	Haji Annuar, Noraslin
author_facet	Haji Annuar, Noraslin
author_sort	Haji Annuar, Noraslin
title	A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
title_short	A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
title_full	A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
title_fullStr	A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
title_full_unstemmed	A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar
title_sort	study on private sector’s perceptions toward centre for modern management (cmm) and its training programs / noraslin haji annuar
granting_institution	Universiti Teknologi MARA Sarawak
granting_department	Faculty of Business Management
publishDate	2007
url	https://ir.uitm.edu.my/id/eprint/92690/1/92690.pdf
_version_	1804889859255435264

A study on private sector’s perceptions toward centre for modern management (CMM) and its training programs / Noraslin Haji Annuar

Similar Items